What's Driving Craft Consumption?
FILED JULY 28, 2016
In collaboration with the Brewers Association, Nielsen shared the results of their second annual Craft Insights Poll. Some things we found interesting: Flavor, variety and quality are driving more craft purchases -- but it seems that quality is less important than before in this realm. "Local" can mean more than location, per survey. And taproom visits drive later brand purchases. More below.