Dear Client: There aren’t many top craft brewers growing their business this year, even less growing off the back of their original beer, and we can hardly think of any that are gearing up to launch their first year-round IPA ever. But that’s astonishingly all the case for Allagash Brewing. Indeed, the brewer hosted a … Continue reading “Allagash Up 6% in 2022, as Flagship Grows Double Digits”

Dear Client: Among a sea of (floundering) alcoholic seltzers, there’s NOCA: the self-described “world’s first non-carbonated boozy beverage brand.”  Drawing a line in the sand over bubbles in their water has resonated with their over 160,000 TikTok users, arguably some of the most important consumers to reach. Their on-trend lemonade FMB offerings are hot with … Continue reading “Built on TikTok: NOCA, A Top Alcohol Brand on the App, Gearing up to Double Distribution”

Dear Client: Today, OG craft brewer Brooklyn Brewery is announcing a pivotal move: The company will remain in its iconic Williamsburg, Brooklyn neighborhood, but relocate four blocks away from its current North 11th Street location, into the new Greenpoint-Williamsburg Industrial Business Zone at 1 Wythe Avenue, where it will be the anchor tenant.  Brooklyn hopes … Continue reading “Brooklyn Brewery Moving HQ to 1 Wythe Ave in 2024”

Dear Client: Flying Dog, the 35th largest craft brewer in the U.S., is leveraging a new beyond beer division to debut a hard tea ahead of the holidays.  The 8% ABV “Killer Hard Tea” Lemon flavor represents the first offering from Gonzo Drinks. It’s hitting Flying Dog’s Maryland backyard this week, slated to hit all … Continue reading “Flying Dog’s New Beyond Beer Unit, Gonzo Drinks, Debuts High Octane “Killer Hard Tea””

Dear Client: The current state of affairs in the three tiers – which sees brewers presenting a more focused approach to innovation, distributors taking and ordering less, and retailers culling shelf space from certain segments (like craft) – bring about a less-than-ideal setting for craft heading into 2023.  But the Brewers Association’s chief economist Bart … Continue reading “Bart: Craft is in Store for “A Good Reset””

Dear Client: This morning, Stone Distributing Company announced it would take on longtime Southern California craft brand, 35k-barrel Coronado Brewing Co., starting next month.   “Stone Distributing Co. will represent Coronado Brewing’s brands in territories including San Diego County, Orange County, Los Angeles County, as well as large portions of San Bernardino and Riverside County,” per … Continue reading “Stone Distributing Picks Up Coronado Brewing Co.”

Dear Client: In a month where off-premise beer dollars were up 4% and most beer segments recorded dollar growth, craft continued to decline, down 2.3% in dollars and down 0.70 points in dollar share for the four weeks ending October 30, per latest IRI multi-outlet and convenience scans.  Despite scans painting a positive picture for … Continue reading “What Pricing Dynamics are Doing for Craft in Scans”

Dear Client: Even though suppliers and wholesalers have different – often conflicting – legislative goals, two of the top trade industry representatives in California seem to have forged a very friendly rivalry, and common ground —  even as they are still divided on some issues.  We were privy to a recent fireside chat hosted at … Continue reading “CCBA’s Lori Ajax Gets Candid with CFBD on Legislative Priorities”

Dear Client: As we reported early this morning in BBD, Keurig Dr Pepper is investing $50 million into Athletic Brewing Co., providing KDP with a minority equity stake in Athletic, and a seat on its board of directors. The brewer  was advised by JP Morgan on the transaction.  It’s part of a $75 million total … Continue reading “The Dr is In… On Athletic, with KDP’s $50 Million Investment”

Dear Client: There are few (if any) top craft brewers who haven’t at least had some conversations with several potential partners or acquirers in this landscape of consolidation, complexity and regulatory … magnetic poetry. So we asked Montauk brass yesterday why they chose to sell to global cannabis company Tilray, who of course entered the … Continue reading “Montauk’s Next Moves”

Dear Client: The cross-category deals get more and more interesting as 2022 grinds closer to a close. News crossed the wires this morning that cannabis giant Tilray, which you may recall owns SweetWater, Green Flash, Alpine Beer and Breckenridge Distillery, is purchasing New York craft brand Montauk Brewing Co. Arlington Capital Advisors advised Montauk Brewing … Continue reading “Tilray Buying Montauk”

Dear Client: Firestone Walker sales chief Kristen Demergian took the stage at the inaugural California Family Beer Distributors meeting this week in Palm Desert, California.  She was definitely “on message” for this gathering.  “805 was built in your hands and wouldn’t be here today without the three-tier system,” she said. “805 would not be a … Continue reading “Firestone Walker Sales Chief on their Golden Goose, 805: “If We Treat it like Craft, it Will be Down””

Dear Client: Bev alc suppliers that put off paper work could face new punitive measures from the TTB, according to a recent post in JD Supra. The post, which highlights how stepped up enforcement is on the way from the TTB, cautioned suppliers from falling into potential traps, like submitting late paperwork on ownership changes … Continue reading “TTB to Start Cracking Skulls on Paperwork?”

Dear Client: If you’re privy to NielsenIQ scans, you might have noticed that craft dollars have been inching close to flat in the latest four-week cuts. The segment’s dollars declined 0.7% in the four weeks to October 15, and were down only 0.6% in the four weeks to October 22. Do these trends suggest that … Continue reading “Despite Recent Improvement in Scans, Craft Still Hurting”

Dear Client: California craft brewer, The Lost Abbey, shared an update on Facebook today on its “operational plans moving forward.” The highly-acclaimed brewer isn’t going away, but it is getting smaller. In fact, “we’re trying to be as small as we can possibly be because being big is tougher than nails right now,” the post … Continue reading “The Lost Abbey to Right Size Operations”