Dear Client: In his latest post on the BA site, economist Bart Watson says the data suggests that 2020 will be the first year “where cans have outsold bottles in distributed craft.” He offered a few snapshots of how the most popular receptacles – 12 and 16 oz cans, and 12 oz bottles — are … Continue reading “Craft Cans Should Outsell Bottles This Year”

Dear Client: After a three-year hiatus, Tenth & Blake is back cutting deals in craft. The U.S. craft division for Molson Coors Beverage Company has just announced an agreement to acquire Detroit-based Atwater Brewery. The transaction is expected to be completed within the next couple of months. Terms of the deal were not disclosed. BBD … Continue reading “Molson Coors Beverage Co. to Acquire Atwater Brewery”

Dear Client: Is hard kombucha just a California thing? The numbers so far would seem to indicate so, but that could soon change. The Golden State accounts for more than 80% of the hard kombucha market currently, according to estimates from Boochcraft’s VP of sales and marketing, Brandon Börgel [see part one of our interview … Continue reading “The “Single Biggest Challenge” for Boochcraft”

Dear Client: Our reporting on the hard kombucha space has picked up pretty significantly over the past year, but will it be a common category moving forward? Possibly. The folks over at Boochcraft, one of the top players in the up-and-coming category, believes the hard kombucha space could become a $200 million to $300 million … Continue reading “Boochcraft Sizes Up the Hard Kombucha Market”

Dear Client: It’s tough being a top craft brewer these days. Competition is fierce, and watching the bottom line is essential.  So despite the fact that Lagunitas had a pretty good 2019 in scandata, especially for being a very top craft brewer– they finished up almost 1% in dollars and volume overall, with Lagunitas IPA … Continue reading “Lagunitas Restructures”

Dear Client: Schlafly Beer will soon have an additional brewpub in the St. Louis area, thanks to its purchase today of Trailhead Brewing Co. The craft on craft acquisition comes as Trailhead founder and owner Bob Kirkwood decides to retire after 25 years running the St. Charles-based brewpub.  “My partners and I felt that it … Continue reading “Schlafly Gains Another Brewpub with Acquisition of Trailhead Brewing”

Dear Client: 2019 numbers are in for the CANarchy Craft Brewery Collective, and they’re pretty dang impressive. The collective, which is now made up of seven different brands, grew 60,000 barrels over the year, taking the company from a 420,000-barrel brewer in 2018 to a 480,000-barrel brewer in 2019, marking a 14% jump in production.  … Continue reading “CANarchy Creeping Up on the 500,000-Barrel Mark”

Dear Client: Can craft brewers make a seltzer that competes with Mike’s or Boston Beer?  We asked that and other compelling questions about craft beer’s prospects in 2020 at our Beer Summit this week in Palm Beach.  The three craft brewers had three very different levels of interest in serving the seltzer segment. Rob Burns, … Continue reading “Are Things Really That Bad for Craft? Nah”

Dear Client: Molson Coors Beverage Co. CMO Michelle St. Jacques just made a stunning reveal on stage at our Beer Summit in Palm Beach at the Breakers: They’re running a 30-second spot for Saint Archer Gold, their now national Mich Ultra competitor, during The Super Bowl on February 2.  The company said it “represents the … Continue reading “Molson Coors Beverage Co Bets Big on Saint Archer Gold With Super Bowl Spot”

Dear Client: Boston Beer’s dream spot for a Sam Adams taproom will become a reality this month. Recall nearly two years ago, the company shared plans to place a Sam Adams taproom a stone’s throw distance from the Sam Adams statue located in front of Faneuil Hall in downtown Boston (you know, the statue you … Continue reading “Sam Adams’ Faneuil Hall Taproom Opening Up This Month”

Dear Client: We haven’t seen a “low-cal, hazy IPA,” take off just yet, but with a decent chunk of the top craft brewers placing bets on the segment, it appears it is only a matter of time. Case in point: It’s only January, but by our count, nearly half of the top ten craft companies, … Continue reading “Let the Low-Cal Hazy IPA Battle Begin”

Dear Client: Evan Smith, former regional sales manager at Lagunitas, will land at big Texas brewer, Real Ale, which finished 2019 at about 51,120 barrels.  The company does all of its business in the Lone Star State.  “Evan Smith comes to us from Lagunitas where he was a Regional Sales Manager based in Southern California, … Continue reading “Real Ale Snags Lagunitas Alum as Sales Chief”

Dear Client: Sierra Nevada turns 40 this year, and CBD has snagged a sneak peek at the plans in store for the brewer’s milestone year. From national launches of brands that don’t carry the Sierra Nevada name, to the brewer’s first ever national media campaign, 2020 is shaping up to be a big one for … Continue reading “Sierra Unveils Strainge Beast Kombucha, and National Media Campaign”

Dear Client: By now, it’s harder to count the amount of top 50 craft brewers who haven’t introduced a hazy IPA and hard seltzer, than those who have.  And not even a full week into the new year, even more craft brewers are offering more better-for-you products.  STONE DEBUTS 4% “HAZIEST” IPA YET. A bit … Continue reading “More Light and Lighter Offerings from Top Craft”

Dear Client: Allagash founder Rob Tod’s 25-year-old brewery is old enough to have a few beers itself, with a few years to spare. Naturally, Rob himself is an old hand at craft, and a five-year vet (and past chair) of the Brewers Association Board of Directors.  So while the timeliness for an article with Rob … Continue reading “Rob Tod: Craft’s in the “Early Stages of Headwinds””