Dear Client: Yesterday, a tweet from Brewers Association chief economist Bart Watson made us choke on our water (ok, beer): “TTB 2nd quarter permit numbers are out and brewery permits grew again — now topping 12,081.” That’s up about 254 over Q1.  But, hold on. This number is largely comprised of permits submitted before COVID … Continue reading “Will We See 10,000 Brewers in 2021?”

Dear Client: While the majority of on-premise establishments have opened their doors by now, we still have a long way to go before things get back to where they were in the on-premise, the latest Pour Report from BeerBoard shows. Recall BeerBoard is a digital analytical tool for on-premise retailers and suppliers, which manages more … Continue reading “Lights are On, But Taps are Gone in the On-Premise”

Dear Client: It was only a matter of time before Dogfish Head, which is now part of Truly maker, Boston Beer Co., would try its hand at seltzer.  Of course, a Dogfish seltzer would have to be “Off-Centered,” like the company.  Enter “Hoppy Medium,” which builds on Dogfish’s love affair with hops (after all, Sam … Continue reading “Dogfish Debuts “Hoppy Medium” Hard Seltzer at its Delaware Properties”

Dear Client: Cincinnati’s Rhinegeist has had to do what other top craft brewers are doing to stay alive in this climate, where 30% of their business (in the on premise) has disappeared overnight: Act more like a big brewer, redeploying efforts toward 12 packs of core brands, and merchin’ at 4 in the mornin’.   VP … Continue reading “Rhinegeist, Postponing the ESOP, Eyes a Flat year”

Dear Client: Allagash founder Rob Tod has proven an industry sage. Not only has he been wise enough to achieve the unlikely – becoming a top 30, nationally recognized craft brewer, despite being tucked all the way up in Maine, with roughly 70% sales in draft, to boot (heretofore) – but also, his discipline has … Continue reading “Industry Sage Rob Tod on Allagash’s Successful Shift to Off-Premise”

Dear Client: Alpine Beer co-founder Pat McIlhenney intends to be back in the beer business — brewing at the same facility he started out in, to boot.  Recall, Green Flash bought San Diego’s Alpine about six years ago.  Pat recently told San Diego Beer News that he and his son Shawn, who served as brewmaster … Continue reading “Alpine Brewing Founders Getting Back in the Business”

Dear Client: Craft is picking up steam in scans as we come up on the halfway mark of 2020. The segment is growing dollars double digits YTD in Nielsen all outlet scans to June 20, up 11.4%. And its trends are even higher in the latest frames, posting 14.4% growth in the latest four weeks, … Continue reading “Craft Accelerates in Latest Scans”

Dear Client: Milton Glaser, the iconic graphic designer responsible for the Brooklyn Brewery logo and countless other works of art, passed away on Friday, June 26, his 91st birthday.  “His wife and only immediate survivor, Shirley Glaser, said the cause was a stroke. He also had renal failure,” according to an obituary published in The … Continue reading “Brooklyn Brewery’s Steve Hindy Remembers Milton Glaser”

Dear Client: The last couple of years, some of the largest craft brewers — from Boston Beer, with its Tura test offering, to Sierra Nevada, with its unpasteurized Strainge Beast brew, which is just now rolling — have bet on kombucha as the next big thing.  As we reported back in January, the current hard … Continue reading “Texas Producer Bets Big on “Mama Bear” Shelf Stable Kombucha”

Dear Client: Anheuser-Busch’s Blue Point Brewing is dipping its toe into the beyond beer space, with the launch of LIIT. LIIT, an acronym for Long Island Iced Teas, is a new FMB line of hard sparkling teas from the New York brewery that comes in three different flavors – Mango, Lemon, and Raspberry Lime – … Continue reading “Blue Point Chasing After the Hard Tea Segment with LIIT”

Dear Client: Ohio-based Elevator Brewing Company is up for sale, reports The Columbus Dispatch. The business, including production equipment, Elevator brand, and downtown Columbus building, was listed for $750,000 on ProBrewer last week. Co-founder Dick Stevens decided to retire and sell after the pandemic hit the brewery hard, especially hurting taproom sales after they reopened. … Continue reading “Pioneering Ohio Craft Brewer for Sale”

Dear Client: Newport Craft Brewing & Distilling is a company to keep an eye on. The Rhode Island-based brewstillery, founded in 1999, has flown under the radar for much of its existence, but has made a splash in the Northeast as of late, following the sale to a private equity group led by local businessman … Continue reading “Newport Craft Strikes Again in New York, Acquiring Radiant Pig”

Dear Client: 2020 was supposed to be the year of wheat for craft. Many top craft brewers announced new wheat/wit plays for the market, perhaps capitalizing on its hazy characteristics and lower ABV range (4%-6%).  To name just a few new wheat offerings off the top of our head: There’s Shiner’s Weisse ‘N’ Easy; Rhinegeist’s … Continue reading “What’s Driving Craft Wheat’s Trends?”

Dear Client: Arcadia Brewing ain’t dead yet. Recall, the Michigan-based brewery, which had been around since 1996, lost control to a bank last year after encountering some serious financial trouble, including falling $1.4 million behind on its mortgage payments. But news came this week that Arcadia is back and returning to market next month thanks … Continue reading “Short’s Bringing Arcadia Brewing Back to Market”

Dear Client: For those worried that the on-premise will never be the same, CANarchy chief Matt Fraser has faith that it will be. He has some good indicators, leading a company with 16 tasting rooms/brewpubs across the country.  Indeed, it’s “hard to gauge” when the on-premise will look like it did prior to March. “Are … Continue reading “What CANarchy Is Seeing On-Premise”