Dear Client:    Between last year’s stiff comps and the resurgence of the on-premise this spring and summer, it should come as no surprise that craft ain’t putting up growth in the off-premise this year. Indeed, the segment’s dollars are down 5% YTD through the halfway point of 2021 (July 10), per recent deep dive conducted … Continue reading “The Biggest Surprise in Off-Premise Craft This Year?”

Dear Client:    Boston brass is likely nursing a hangover from last night’s earnings call, where analysts tried to make sense of what happened to the company’s seltzer business during Q2.  Recall, Boston Beer’s depletion growth was cut in half in this latest quarter, to +24%, causing the brewer to shift their guidance down quite dramatically … Continue reading “Boston On Thin Ice, But Has Tricks in its Cooler”

Dear Client:    Boston Beer had some big trends to beat this quarter. Recall, Q1 saw depletions up 48%, and shipments up slightly more than 60%. The showing caused Boston to revise their full-year depletion and shipment growth guidance upward, to between 40% and 50%.  But during this subsequent quarter, there was a lot of chatter … Continue reading “Boston Depletions Decelerate Dramatically in Q2”

Dear Client:    How is 2021 shaping up for 500,000-plus-barrel California brewer, Firestone Walker?  They’re gaining share among California craft, in fact, up 1.6% share volume in Nielsen 4-week data (xAOC) to 6/19. That’s mostly driven by 805 Cerveza, the Mexican-style lager the company built off of its core 805 Blonde Ale, which it started testing … Continue reading “805 Cerveza a Strong Propeller for Firestone Walker”

Dear Client:    Back in the spring, we reported that leading non-alc craft brewer, Athletic Brewing Co., would look to use a large portion of the $50 million raised in their recent series C investment round towards a new East Coast facility. When we talked to Athletic co-founder Bill Shufelt back then he told CBD that … Continue reading “Athletic Secures Spot for Massive New East Coast Facility”

Dear Client:    In part II of our New Belgium check in, we ask about new brands, marketing — and big plans for 2022.  The brewer should surpass the 1 million barrel mark this year, with plans to grow low-double digits in 2021.  But we’re always curious about what will continue to feed the fire — … Continue reading “NBB Chief on Marketing and Innovation”

Dear Client:    The most recent Nielsen trends have been tough on most beer companies, and New Belgium is no exception. One of the hottest brewers around for the last few years (on the back of Voodoo Ranger), NBB’s growth roll has slowed to low/mid-single digits in recent 4-week Nielsen data.  So what’s the deal? New … Continue reading “New Belgium Rolling on All Fronts”

Dear Client:    Today, we’re putting the CBD in CBD, folks. That’s right, lots of cannabis-related news with beer ties to get to this afternoon. For starters… HOUSTON BREWER GETS INTO HEMP. 8th Wonder Brewery, a popular microbrewery and distillery out of Houston, has announced the release of “the first two herbal seltzers in Texas.”   Yep, … Continue reading “Houston Brewer Hops into Hemp with CBD and Delta-8 Seltzers”

Dear Client:    Great Lakes Brewing Company, Ohio’s largest and oldest craft brewery, is seeing its employees attempt to unionize, per local report.  Cleveland Scene reported yesterday that the brewery’s production workers”signed union cards at the United Steelworkers union hall Sunday in a declaration of their intent to unionize.”  The outlet says an internal group — … Continue reading “Great Lakes Committee Chasing Unionization”

Dear Client:    It was just this past January when SweetWater announced it would open Colorado [see CBD 01-20-2021], helping catapult the brewer to its now 34-state footprint (plus D.C.).  The move signaled the company’s push out West. It also marked their entrance into one of the nation’s largest recreational marijuana markets, which fit with its … Continue reading “SweetWater Pushes Westward with New Colorado Brewery”

Dear Client:    Nielsen CGA continues to track the on-premise’s course back to normal.  In its most recent consumer survey and report, conducted over July 4 weekend, the firm focused on on-premise visitors’ “satisfaction and comfortability,” and tracked what people are drinking when out.  It surveyed 1,886 respondents from Florida, Texas, California and New York over … Continue reading “What People are Doing On-Premise”

Dear Client:    It doesn’t get much hotter than frozen booze nowadays. We’ve long witnessed the popularity of frozen cocktails, but more and more creative frozen alcoholic concoctions have begun to pop up over the years. Think about the phenomenon of “frosé,” or all the alcoholic ice pops or even slushies you’re starting to see, and … Continue reading “Nothing’s Hotter than Frozen Booze: Hazy-O! Gets the Ice Cream Treatment”

Dear Client:    CBD recently came across a report from a local affiliate in Virginia, sharing how local brewer Devils Backbone had recently installed a 10-hectoliter pilot brewing system inside of its large production facility in Lexington, Virginia. A brewer of Devils Backbone size installing a pilot brewery is nothing new, but what the A-B-owned brewer … Continue reading “Devils Backbone Creates New Subscription Service, Bounce Box”

Dear Client:    The new outposts keep coming for Other Half Brewing Co. This week, the highly-acclaimed Brooklyn brewer announced plans to open up a production facility and eatery in Philadelphia’s growing Fishtown neighborhood, per Philadelphia Business Journal.  The 10,500-square-foot space Other Half will be moving into in Fishtown was formerly occupied by A-B’s Goose Island, … Continue reading “Brooklyn’s Other Half Opening a Brewery in Philly”

Dear Client:    Today’s Brewers Association “Collab Hour” on “Getting Inside the Mind of the Craft Consumer” again harnessed insights from their annual consumer survey conducted by Harris Poll (first executed in 2015).  The highlights? More general population drinkers identify as craft drinkers, and some pre-existing craft drinkers are drinking more craft. But on the opposite … Continue reading “More People Identify As Craft Drinkers — But Many Drinking Less”