Dear Client: Night Shift Brewing is set to debut a new line of hard seltzers, called Hoot, next week, per And although it may look like another craft brewer jumping on the bandwagon after the summer of seltzer, Night Shift has actually had a seltzer line in the works for some time now. Indeed, … Continue reading “Popular IPA Brewer Night Shift Plunging into Seltzer”

Dear Client: Don’t look now, but Golden Road Brewing could very well finish the year up triple digits. The brewer’s total business is up 98% YTD, “surpassing the budget/forecast and what we thought we would do this year by quite a bit,” founder Meg Gill told Craft Business Daily. The biggest driver of this overperformance, … Continue reading “Golden Road Blows Past 2019 Forecast, Here’s How”

Dear Client: We’ve got a host of expansion news for you today, which may seem jarring in this time of slowed growth for craft.  But perhaps the most notable expansion, for its size and tenure, is the one coming from Victory. Downingtown, Pennsylvania based Victory Brewing is adding yet another location to its ranks — … Continue reading “Victory Plans Innovation Hub Brewery in Downtown Philadelphia”

Dear Client: Some big news on this otherwise sleepy Columbus Day: Boston Beer has just announced a revamp of their 13 Truly Hard Seltzer flavors, to be more “crisp” and “refreshing.” The other headline: They’re also rolling out a Truly Lemonade Hard Seltzer flavor early next year.  The retooled Truly has a stronger flavor, with … Continue reading “Truly Reformulates to be more “Crisp” and “Refreshing”; Also Launching Lemonade”

Dear Client: We reported back in May that Great Lakes Brewing CEO Bill Boor left to join the non-beer world (specifically, to head up Cavco Industries, a giant producer of manufactured homes in the U.S.) [see CBD 05-13-2019].  Now Great Lakes is reporting his replacement will be Mark King.  BBD readers will remember Mark most … Continue reading “Mark King is the New Great Lakes CEO”

Dear Client: We got A-B’s Brewers Collective chief, Marcelo “Mika” Michaelis, on the horn this morning to talk about some big bets for 2020.  Spoiler alert: A-B distribs and retailers everywhere should make room for a sessionable hazy brew from Elysian, and a low-cal IPA from Goose that aims to taste more like the full-cal … Continue reading “Brewers Collective Rolling Goose So-Lo IPA, Elysian Contact Haze Nationally”

Dear Client: We’ve gotten a few different reads on craft’s health within the past week. The data is a little conflicting, but the bottom line is this: craft is putting up its best numbers in convenience, and that is mainly off the back of IPAs, naturally.  We’ll get into craft’s performance in convenience shortly, but … Continue reading “Making Sense of the Latest Craft Data: C-Stores, IPA Still Seeing Best Trends”

Dear Client: Boulevard Brewing Co. turns 30 next month. We took the occasion to catch up with chief, Jeff Krum.  Truth be told, we were particularly interested in how some of their new innovations, many released around Q1 and Q2, have been doing in market.  YTD, Boulevard is up low single digits. Given the competitive … Continue reading “Innovation, Flagship Stabilization Will Help Boulevard Grow in 2019”

Dear Client: On Friday, Eric “Smitty” Smith, a 25-year vet of 30-year-old Odell Brewing, announced during the Brew Talks session at GABF that he would be taking over the reigns as CEO from co-founder Wynne Odell.  Eric explained that Odell founders [Corkie, Wynne and Doug Odell] started thinking about their succession plan about five years … Continue reading “All About Eric “Smitty” Smith’s Turn as Odell CEO”

Dear Client: It’s GABF time, and you know what that means: Boston Beer’s annual Beer & Brunch event that unveils their big innovations.  This year, it’s hardly a surprise that they’ll capitalize on their newly minted merger with Dogfish Head.  They’ve just announced the limited release, 4.9% ABV CollaBEEration, their first collaboration since the merger. … Continue reading “Boston’s Big GABF Unveil: A Dogfish Head Collabo, Plus Utopias News”

Dear Client: Latest IRI revealed a surprising detail about recent craft trends: The 12 weeks to September 8 — basically, summer — craft saw slightly better growth trends than YTD. It was up 2.9% in dollars for the more recent period, vs. 2.8% YTD, in multi-outlet and convenience. Still, craft lost almost half a dollar … Continue reading “Craft’s Summer Growth Better Than YTD Trend; Top Shakers and Breakers”

Dear Client: The Brewers Association’s chief economist Bart Watson is back to the BA blog to answer the question(s) of the summer for craft brewers. Is the seltzer segment cutting into craft? And should craft brewers participate in the growing segment? They’re burning questions for a reason. Over “peak weeks,” seltzer accounted for close to … Continue reading ““To Fizz or Not to Fizz” – Bart Has Your Answer”

Dear Client: Brooklyn Brewery has announced that they are rolling out their first non-alcoholic craft beer to the U.S. this fall across several states, with national distribution (across Brooklyn’s 30-state footprint) to follow in 2020.  The brew is called “Special Effects,” basically, because it’s a non-alcoholic brew (a hoppy lager) that actually tastes like beer. … Continue reading “Brooklyn Brewery Rolling Out “Special Effects” Non-Alc Craft to U.S.”

Dear Client: If you feel like you’ve seen a lot of Oskar Blues’ Wild Basin hard seltzer brand at retailers, you’re not alone.  Matt Fraser, President and COO of CANarchy, told CBD last week that they are now the ninth largest seltzer supplier overall. Seltzer in September will represent just under 20% of CANarchy total … Continue reading “CANarchy Now a Top Seltzer Supplier, Plus More Moves for Fall”

Dear Client: Wiseacre Brewing is adding a new home, new markets, and new beers. The fast-growing brewer out of Memphis, Tennessee has seen its volume increase from 954 barrels (2013) to 20,500 barrels (2018) in just five short years.  That kind of growth trajectory has necessitated an expansion. Indeed, Wiseacre announced plans late last year … Continue reading “With a New Facility on the Way, Wiseacre Adds to its Footprint and Portfolio”