Dear Client:   At Anheuser-Busch’s EAM meeting this week in St. Louis, Brewers Collective chief Mika Michaelis reviewed some of the division’s wins over the past year, and looked forward.  He framed the craft segment’s importance: It’s larger than whiskey and white wine. It’s a $5.1 billion industry in scandata (vs. $3.3 billion for whiskey, for … Continue reading “Brewers Collective Leveraging Low and High ABV Plays, RTDs to Keep Snagging Share”

Dear Client:   At the recent Craft Brewers Conference hosted by the Brewers Association, a panel provided perspectives from all three tiers of the industry to help small craft brewers figure out how to market and get their beer from their taprooms onto retailers’ shelves.  Joleen Senter Durham, co-owner and founder of Piney River Brewing Company, … Continue reading “How to Sell More Beer”

Dear Client:   After a decade-long hiatus, Allagash Brewing is returning to one of the biggest beer drinking states in the nation, Florida. As some of you might recall, the large craft brewer out of Maine started distributing to the Sunshine State back in 2002, but later pulled out of the market in 2010 to meet … Continue reading “Allagash Returning to Florida this Fall”

Dear Client:   After a decade-long hiatus, Allagash Brewing is returning to one of the biggest beer drinking states in the nation, Florida. As some of you might recall, the large craft brewer out of Maine started distributing to the Sunshine State back in 2002, but later pulled out of the market in 2010 to meet … Continue reading “Allagash Returning to Florida this Fall”

Dear Client:   Today’s Craft Brewers Conference general session kicked off with a five-piece horn band playing “Let’s Get it Started” on a large stage. Brewers Association chief Bob Pease took the floor and welcomed people “back to Denver,” the site of their 2019 CBC.   “This is the first major gathering of the beer community anywhere … Continue reading “CBC 2021: An Industry In Between”

Dear Client:   Omission Beer is set to unveil a new look and new brands in the New Year. Indeed, the gluten-reduced line that launched under Craft Brew Alliance about a decade ago and is now fully owned by Anheuser-Busch after its merger with CBA last year, is undergoing a “reboot,” Omission GM and former CBA … Continue reading “Omission Receiving a Reboot”

Dear Client:   Just last week, Boston Beer expressed confidence that seltzer could get to 20 share of beer in the long run [see BBD 09-01-2021]. But in the short term, it’s definitely hitting some speed bumps. The company has just released an update on financial guidance, noting that industry reports have “estimated that the full … Continue reading “Boston Beer Pulls Guidance Due to Seltzer Uncertainty”

Dear Client:   After a difficult 2020, Uinta Brewing is putting together a solid 2021. Recall that even before the pandemic took a hold in the U.S. last year, the brewer out of Salt Lake City, Utah was facing a challenging 2020, as it had to navigate the disruption caused by their home state’s decision to … Continue reading “Uinta “Firing on All Cylinders””

Dear Client:   Despite the recent spike in COVID cases driven by the Delta variant, CGA found in a recent survey that consumers are largely still comfortable frequenting bars and restaurants. That’s good news for craft, which especially depends on the on-premise. The survey of more than 1,900 respondents across Florida, Texas, California, Illinois and New … Continue reading “Majority of Consumers Still Frequenting the On-Premise, Despite Delta”

Dear Client:   It’s been an eventful year for Iowa’s largest craft brewer, Toppling Goliath. The highly-decorated craft brewer out of Decorah, Iowa made the Brewers Association’s Top 50 Craft Brewers list for the first time — at no. 43 (having produced 53,043 barrels last year).  It brought on a handful of new markets like Texas … Continue reading “Toppling Goliath Unveils its Seltzer Play, Pseudo Seltzer”

Dear Client:   Lots of new news to bring you from Bend’s very own Deschutes Brewery.  Indeed, the brewer has just struck a huge new partnership, launched a big new campaign, is eyeing new markets for their new partner (Boneyard Beer), and experimenting with new beers that cover new styles for the company. So let’s get … Continue reading “Deschutes Hitting the Ground Running this Fall”

Dear Client:   Earlier this month, we brought you news on Shiner Beer’s first new brand campaign in quite some time, but not a whole lot of detail on how the company is faring this year. Well, today we have your check up on the #5 craft brewing company.  Shiner’s national sales director Tom Doyle told … Continue reading “Shiner Eyeing a Positive Year”

Dear Client:   After taking home a Gold medal for the best juicy/hazy pale ale at the Great American Beer Festival last year (besting 136 other competitors), you had to figure that Molson Coors had plans to take that award-winning brew to market… And today’s the day.  Molson Coors announced this morning that it is now … Continue reading “Blue Moon Taking its Award-Winning Hazy, Moon Haze, National”

Dear Client:   Yesterday we shared news that Great Lakes was getting into the Ranch Water space later this fall with Agave Twist. Today we bring news that yet another craft brewer is rolling a Ranch Water – this one rolling from Huss Brewing out of Arizona. The new product from Huss, dubbed Arizona Ranch Water, … Continue reading “Huss Set to Ride the Ranch Water Wave Too”

Dear Client:    If you read Beer Business Daily this morning, then you are aware of the news we are about to bring your way… Top 25 craft brewer and Ohio’s largest craft brewer, Great Lakes Brewing, will soon enter into the seltzer segment with a new Ranch Water line, called Agave Twist. HITTING NORTHERN OHIO … Continue reading “Great Lakes Enters Seltzer With a “Twist,” Rolling Ranch Water this Fall”