Dear Client: Well at least we know the kombucha companies will fill old craft capacity. At least, in California. Last week, Local Roots, a San Diego-based kombucha brand, announced it would acquire the facilities of Vista, California’s Latitude 33 Brewing Company, including the 16,000-square-foot brewery and even some of its brewers. Cost was not disclosed.  … Continue reading “Local Roots Kombucha Buys Latitude 33 Facility in California”

Dear Client: As reported earlier this week, popular contract brewer Sleeping Giant has struck a partnership with Boulder Beer to keep the 40-year-old company alive at retail [see CBD 12-03-2019]. The agreement – which calls for Sleeping Giant to not only contract brew, but deliver the beer to Boulder Beer’s distribution footprint, and market the … Continue reading “Sleeping Giant Aiming to be More than a Contract Brewer”

Dear Client: It’s getting close to year end, so there may be even more deals to drop, for tax or other strategic reasons. We thought it as good a time as any to check in with Don Bryant, CEO of Legacy Breweries. The 1.5-year-old platform is investing in brewers at various degrees, backed by EPR … Continue reading “Where Might Legacy Breweries Invest Next?”

Dear Client: Yesterday’s news of Ballast Point’s sale reflects a not-so-new truth: The craft industry is light years from what it was four or five years ago.  Now, even brands like Brooklyn Brewery are changing operations to reflect that fact.  The brewer, who brought California’s 21st Amendment and Colorado’s Funkwerks onto a shared sales and … Continue reading “Brooklyn Restructures U.S. Sales Team, Calling Craft “Headcount Race” Unsustainable”

Dear Client: As BBD reported this morning, we’d heard that Constellation was shopping Ballast Point around so it could focus on its core beer portfolio (and seltzer). Turns out, a deal came true sooner than some may have expected.  Constellation is indeed divesting of Ballast Point: The company has just reported that Chicago-based Kings & … Continue reading “Ballast Point Going to Chicago’s Kings & Convicts Brewing Co.”

Dear Client: If you’re a craft brewer, then you’ve likely spent some time this year tossing around the idea of entering the hard seltzer space. Many have jumped on the bandwagon, others have opted for a wait and see approach, some have indicated a hard pass, and then there’s others like Schlafly Beer who have … Continue reading “Schlafly’s Take on Hard Seltzer? Mead Spritzer”

Dear Client: The other day we came across an interesting label for a beer from CBA’s Kona Brewing, called Kona Light.  As we inspected the label (uncovered by MyBeerBuzz), however, it appeared that Kona Light wasn’t a new beer from the company, but rather a new name for a current beer in the portfolio. The … Continue reading “Here Comes Kona Light”

Dear Client: What brewer is eyeing 55,000 barrels this year in 15 states, up 70% YTD with less than five SKUs? Montucky Cold Snacks.  We caught up with VP sales Jeff Courteau on the latest.  Some big news for 2020: Besides the existing 3 SKUs (6 pack 16 oz. cans, 12 pack 12 oz. cans … Continue reading “Montucky Cold Snacks Up Double Digits YTD With 3 Core SKUs”

Dear Client: Sam Adams may have a gang of “top comedians” in its new holiday season campaign, dubbed “Toast Someone,” but don’t expect any jokes when you come across it.  Nope, Sam Adams has tapped the comedians – such as Whitney Cummings, Brendan Schaub, Theo Von, Ari Shaffir, Tom Segura and Jo Koy – not … Continue reading “Sam Adams Gets Sentimental with New Holiday Campaign”

Dear Client: It’s looking like another year of low single digit growth for craft in IRI scans. Total craft trends are pretty consistent across the board in the latest batch of IRI scans to November 3. The segment is putting up its best performance in the convenience channel with dollars up 3.3% YTD. Craft’s dollar … Continue reading “How Will Craft and Some of its Top Players Finish the Year in Scans?”

Dear Client: In a move to “extend beyond craft beer and meet the needs of the changing adult beverage consumer,” Artisanal Brewing Ventures today announced “a partnership agreement” to bring Bold Rock, the number two cider company in the U.S., on board. The deal is expected to close before the end of the year. Terms … Continue reading “Artisanal Brewing Ventures Brings on Bold Rock”

Dear Client: Japanese giant brewer Kirin has been poking around the U.S. craft beer scene for the past few years, but now they’re officially knee deep in U.S. craft with the acquisition of the fourth largest craft brewer doing it here in the states. After taking a 24.5% stake in Brooklyn Brewery in 2016, and … Continue reading “Kirin’s Lion Little World to Acquire New Belgium”

Dear Client: When recently asked by the Press Democrat for his assessment of Bear Republic Brewing Company in 2019, chief Richard G. Norgrove responded with a four-word answer: “I took my lumps.” Indeed, it’s been a “rough” year for the near 25-year-old brewery out of Sonoma County, California. VOLUME DROPPING, SALES SLUMPING, WORKFORCE SHRINKING. Bear … Continue reading “Bear Republic Looks to Broaden Portfolio After Tough 2019”

Dear Client: We got a sizable brand move going down in Texas. Austin Eastciders, the top cider brand in Texas grocery, is teaming up with a new distributor in San Antonio, the second biggest city in the state.  The new wholesale partner for Eastciders in the area? Silver Eagle Distributors LP.  The move into the … Continue reading “Austin Eastciders Switches San Antonio Footprint to Silver Eagle”

Dear Client: BrewDog has announced a slew of U.S. initiatives as part of its imminent third round of “Equity for Punks” in the U.S.. Proceeds from the round will go toward big state-side projects, including: “Building a West Coast Outpost in California, enabling production and distribution of BrewDog beers from coast to coast”;”Launching BrewDog Distilling … Continue reading “BrewDog’s Third Round of U.S. Equity for Punks Will Help Open West Coast Facility, Launch Distillery”