Dear Client: On Friday, we brought you some of our initial takeaways from last week’s CiderCon in Chicago. One prominent theme was that cider still has bigger and better days ahead of it. Of course, one would expect such optimism at an event surrounding cider. But is the belief warranted? What does the data say?  … Continue reading “The Case for Cider: What Does the Data Say?”

Dear Client: Your editor escaped the winter storm in Texas this week to head to a place much, much colder – Chicago – to cover the American Cider Association’s annual CiderCon event. We haven’t covered CiderCon in many years, so we weren’t sure what to expect. The cider community — characterized as an “island of … Continue reading “Is this Cider’s Moment?”

More than six months after Minnesota legislators passed a law legalizing hemp-derived edibles with 5 mg or less of THC per serving we wanted to know: how are things going? After all, Minnesota is the only state where edibles can be sold on- and off-premise right next to alcohol. Craft brewers have taken full advantage … Continue reading “Chill State Collective Groks Minnesota’s Edibles Law”

Can variety packs steer craft back to off-premise growth in ’23?  It seems to be the play for several large craft breweries this year. Recall, Bell’s Brewing EVP Carrie Yunker went on record with CBD last week, stating that she believes “variety packs will be the largest driver of growth” for the Michigan-based brewer this … Continue reading “2023, the Year of Craft Variety Packs?”

Dear Client: Our chat with Bump Williams Consulting’s Dave Williams and Brian “BK” Krueger this week may have ventured a little off the beaten path, as is typical on Beernet Radio, with topics like Bud Light sampling popping up. But the meat of the podcast revolved around a couple things on everyone’s mind right now: … Continue reading “How Will Craft Fare in Spring Resets?”

Dear Client: Schilling Cider – the second-largest hard cider producer in the U.S., and one of the fastest-growing bev alc companies around right now – is rolling with a new, larger distribution network in Colorado. The Pacific Northwest cidery, which had previously tapped Crooked Stave Artisans for Colorado distribution, announced today that it has struck … Continue reading “Schilling Moves to MC Network in Colorado”

The seemingly natural appointee to regulate CBD products, the U.S. Food and Drug Administration, has announced that it doesn’t have the authority to take on that task. FDA principal deputy commissioner, Janet Woodcock, detailed the decision in a statement yesterday, explaining that: After “careful review,” the federal agency has concluded that existing regulatory frameworks for … Continue reading “FDA Says “New Regulatory Pathway is Needed” for CBD Regulation”

Dear Client: The shifting of share from bottles to cans in off-premise craft continued in 2022, with cans adding a 4 share of volume during the year. But not all canned pack sizes got in on this growth, per Bart Watson’s annual packaging recap.  Indeed, the Brewers Association’s chief economist highlighted this week that pretty … Continue reading “Two Pack Sizes Responsible for Cans’ Latest Gains in Off-Premise Craft”

Dear Client: 2022 marked a historic year for New Belgium and a transition year for its new partner brewery, Bell’s.  The former shipped over 1.2 million barrels during the year, marking its biggest shipment year ever, up 15% over 2021; while the latter saw an 8% decline in its shipments to just under 450,000 barrels, … Continue reading “New Belgium and Bell’s Combine for Nearly 1.7M Barrels in 2022”

Dear Client: Dogfish Head announced today that it is getting in on the Super Bowl action next month “with one of the year’s smallest ad buys.” Indeed, while the price tag for a 30-second national Super Bowl spot is reportedly running for $7 million this year, Dogfish Head says it’s spending considerably less for its … Continue reading “Dogfish Head Goes ‘Not-So’ Big for First-Ever Big Game Spot”

Dear Client: Coming up from a rollercoaster year in ‘22 which included a closely watched trademark trial and acquisition by Japanese brewer Sapporo, Stone Brewing has its sights set on winning in the SoCal market in ‘23. “It’s our backyard where not too long ago we had our flag and we were the #1 craft … Continue reading “Stone Aims to Be #1 Craft Brand in SoCal”

Dear Client: Artificial intelligence has officially entered the beer industry.  Atwater Brewery this week tapped its Artificial Intelligence IPA, “an India Pale Ale whose recipe was developed by a popular new AI chatbot,” reports Molson Coors’ Beer & Beyond blog.  Katy McBrady, Atwater’s president, believes it’s the first commercial beer brewed with input from AI … Continue reading “Atwater Brewery Launches AI Developed Beer”

Dear Client: Bump Williams Consulting issued their 2022 craft review this week, giving us a detailed look at the craft landscape in the off-premise during the year.  As you may know, 2022 was a tough one for craft, finishing the year down 4% in off-premise dollars, per BWC’s Nielsen all outlet data. Looking at craft’s … Continue reading “BWC Reviews Craft’s 2022”

Dear Client: In yet another sign of bev alc worlds colliding, a top wine-based RTD player is acquiring a hard kombucha made by a craft brewer. Patco Brands, the parent company of fast-growing RTDs like Rancho La Gloria, is acquiring KYLA Hard Kombucha. Terms have not been disclosed.  KYLA brass says its kombuchas, so far … Continue reading “Rancho La Gloria Producer, Patco Brands, Acquires KYLA Hard Kombucha”

Dear Client: During our lifestyle brands panel at last week’s Beer Industry Summit, entrepreneurial leaders of several beyond beer companies were asked for their hot takes on polarizing topics in the bev alc industry.  (Read Part 1 of our coverage from the panel here.)  Among the top questions: Does base really matter to consumers? The … Continue reading “Fourth Category Innovators Answer the Existential Question: Does Base Matter?”