Dear Client:  Sierra Nevada has weathered the “s”-storm that is 2020 better than most. That’s not to say the California brewer hasn’t taken their licks, heck, their on-premise business was down 80% in May, and down 60% in June, Sierra’s chief commercial officer Joe Whitney told us earlier this summer [see BBD 06-22-2020]. Yet despite … Continue reading “Sierra Nevada: Now’s the Time to “Pedal Like Hell””

Dear Client:  The latest big craft entrant into non-alc beer? That would be Lagunitas. Come this December, they’ll start to roll IPNA, a non-alcoholic version of their iconic flagship IPA, at under 100 calories.  Citrusy, piney and dank like the original, IPNA is dry-hopped with the same Citra and Columbus hops from Lagunitas’ Yakima Valley … Continue reading “Lagunitas Enters the Non-Alc Beer Space with IPNA”

Dear Client:  Now nine months into 202o, one of the most widely distributed, uber-premium craft brands, Dogfish Head, dishes about how they’re working toward a potential growth year.  They’re still not quite sure if they’ll end up on the right side of flat (or even flat), considering COVID’s impact on their business model. But pivoting … Continue reading “Sam Calagione on 12-Packs, Seltzer, Alignment and More”

Dear Client:  Molson Coors Beverage Company and Pottsville, Pennsylvania-based Yuengling Brewing Co. have entered a JV they’ve dubbed a “long-term brewing partnership” to help Yuengling expand beyond its current 22-state footprint.  “The joint venture between Yuengling and Molson Coors will oversee any new market expansion beyond the 191 year old brewer’s existing 22 state footprint … Continue reading “Yuengling Strikes JV with Molson Coors to Expand Westward”

Dear Client:  Yes, shockingly, there are still some craft brewers out there that don’t currently hold a major IPA in their portfolio, and 150-plus-year-old Wisconsin-based Leinenkugel’s Brewing Company is one of them, but that may soon change. TESTING LEMON HAZE IPA ON DRAFT. CBD learned of the brewer’s potential entrance into the red-hot hazy IPA … Continue reading “Leinenkugel’s Eyeing an Entrance into IPA”

Dear Client:  The most ubiquitous of beer apps, Untappd, is celebrating 10 years of existence. It is the most popular beer app around, with a staggering captive audience of both breweries and drinkers, who virtually log what they are drinking via “check-ins.”   Consider: “Over 9 million users have checked in 925 million beers across the … Continue reading “Untappd Making More Inroads in E-commerce”

Dear Client:  The last couple of years, now-33-year-old Deschutes seemed like it was having a third-of-life crisis. It produced commercials with a pot-inhaling Martha Stewart lookalike [see CBD 05-24-2019]. It dreamt a separately branded “crafted hard bevy” line called Modified Theory. And we’re pretty sure founder Gary Fish drove a fast, red car (maybe).  But … Continue reading “Deschutes Makes a Big Bet: Beer”

Dear Client:  These days it seems if we’re not reporting on hard seltzer, then we’re writing about non-alc. Indeed, within the past 24 hours… We’ve shared news that Boston Beer’s Sam Adams brand will enter into the non-alc race with the national release of a non-alcoholic hazy IPA called Just the Haze at the start … Continue reading “Canadian Non-Alc Craft Beer Brand Raises Big Money, Looks to Spend it in the U.S.”

Dear Client:  After two years of research and development, Sam Adams says it will launch a non-alcoholic hazy IPA in February 2021, dubbed Just the Haze.  Just the Haze “packs an upfront citrus aroma with hints of grapefruit, tangerine and lime, complemented by tropical and stone fruit notes like pineapple, guava, melon and peach,” per … Continue reading “Sam Adams Enters the Non-Alc Race with Just the Haze”

Dear Client:  Boston Beer is testing a “brighter and easier drinking version” of its iconic Boston Lager in New York this fall.  Having seen labels for a “Remastered” version of the brand (thanks MyBeerBuzz), we reached out to the Boston team for more details.  The company has been revamping its Sam Adams seasonal brands, including … Continue reading “Boston Tweaks Iconic Boston Lager Recipe”

Dear Client:  Dixie Beer hasn’t revealed a new name just yet, but it’s planning to in mid-October, per recent communication to wholesalers. Recall, the brewer announced plans to retire the Dixie name a couple months back to distance itself from any racist connotations [see CBD 06-26-2020].  The decision “unfortunately hit our entire wholesaler network like … Continue reading “Dixie Beer Name Change Hit Wholesalers “Like a Ton of Bricks””

Dear Client:  A few weeks ago we brought you the top regional seltzer rocket ships around the country, and one name that really stood out to us was San Juan Seltzer. The Seattle-based seltzery, which launched its first product in the summer of 2019, is now a top five regional seltzer player for total Nielsen … Continue reading “In a Sea of Seltzers, San Juan Stands Out”

Dear Client:  Well, things sure move fast in California. Stone Brewing shared with CBD that ex-Lagunitas CEO, Maria Stipp, is in as their new chief, having just announced in early August that Dominic Engels would resign as Stone’s CEO. Maria will join the company effective September 14.  Recall, Maria had been chief at Lagunitas since … Continue reading “Maria Stipp in as New Stone CEO”

Dear Client:  How is California’s craft market — the largest for the segment in the U.S. — performing in the midst of COVID?  Brewers Association chief economist Bart Watson presented at the California Craft Brewers Association’s Summit Virtual Seminar Series last week to give some ideas on just that. One big takeaway: major metros and … Continue reading “Small California Breweries Down Almost 75%, Says Bart”

Dear Client:  Yesterday, Deep Ellum founder John Reardon took to his Facebook page to announce he’d been terminated from Deep Ellum Brewing Company — the company John started in 2011 — by CANarchy, the craft consortium he sold to in 2018. Seems he’s now throwing himself, full force, into Deep Ellum Distillery, which was carved … Continue reading “Deep Ellum Founder John Reardon Terminated, But Not Out of the Game”