Dear Client: “With temporary closures of on-premise establishments, the craft segment plummeted to its lowest ever index recording at 35,” NBWA chief economist Lester Jones wrote in the latest BPI update, for March 2020. For comparison, craft recorded an index of 55 in March 2019; and logged a 51 in the previous month (February 2020).  … Continue reading “Craft Sees Worst Ever BPI Trend”

Dear Client: The Brewers Association’s tally of the Top 50 U.S. Craft Brewing Companies just hit for 2019. The unveiling of the new list just feels a little different this year, given the circumstances. And the BA hinted as much in the release announcing the new Top 50, with chief economist Bart Watson saying… “Although … Continue reading “The New Top 50 Craft Brewers”

Dear Client: It’s not just the biggest brewers (some of them, anyway) who are stepping up to give distributor/retailer partners some relief on expired or expiring, untapped kegs.  This morning, BBD broke news that Sierra Nevada would offer a 60% reimbursement of the purchase price of untapped and out-of-code kegs, for distributors who “are providing … Continue reading “Summit Promises 100% FOB Credit for Expiring Untapped Kegs”

Dear Client: Today, San Francisco-based 21st Amendment co-founder, Nico Freccia, called on commercial lenders to delay principal and interest payments for two months in the wake of COVID-19, so companies like his could make payroll. The brewer operates a brewery and restaurant in San Francisco and a taproom/production brewery in nearby San Leandro. They employ … Continue reading “21A Calls for 60-Day Moratorium on Bank Principal/Interest Payments”

Dear Client: Some uplifting news today amid all the dire stuff. Even though the craft brewing industry — which overindexes toward perishable kegs, expendable “long tail” brands and largely shuttered own-premise operations — is currently in crisis mode, those who are in any sort of position to help others, are doing just that. Just a … Continue reading “Craft Brewers Step Up to Help Displaced Workers”

Dear Client: Tuesday we shared news that Deschutes was having to make layoffs due to almost 50% of its revenue stream (on-premise/own premise) debilitated by on-premise shutterings amid COVID-19 containment efforts. They’re hoping to hire some of those people back when business returns to more normal operations. Of course, nobody knows what that will actually … Continue reading “How Deschutes Will Tackle the Rest of the Year”

Dear Client: While some of the biggest craft breweries are struggling amid COVID-19 uncertainties, some are still growing and haven’t yet laid anyone off.  That seems like an anomaly in these times, and who knows what the coming weeks will bring. But for now, New Belgium chief Steve Fechheimer says they haven’t had to lay … Continue reading “How New Belgium is Navigating Now”

Dear Client: If you follow Deschutes on social media, you may have noticed they went “black” on the channel about a week and a half ago, amid all the COVID-19 closings.  Deschutes sales and marketing chief Neal Stewart told CBD that when states and localities started shutting down the on-premise, “we didn’t want to act … Continue reading “Deschutes Making Tough Calls, from Cuts to Media Messaging”

Dear Client: San Diego-based Green Flash chief Michael Taylor recently sent notice to employees from Green Flash and its subsidiary, Alpine, explaining that mandated pub closures and slashed distributor orders (all their distributors have ceased ordering draft beer, and many have cut package too) have forced them to make cuts.  All of this, of course, … Continue reading “Green Flash Making “Significant Cuts” in Wake of COVID-19″

Craft-centric Point Of Sale company, Arryved, has revealed some data about its clients’ current state of operations. The company also offered some tips on how brewers can reach customer bases while supporting staff and their communities in this uncharted territory.  The data, procured from a survey finished this week, covers brewers of all sizes from … Continue reading “Arryved Data Details How Craft Brewers Are Weathering COVID-19”

Dear Client: Yesterday, Boston Beer chief Dave Burwick detailed to wholesalers how they’ve changed operations — from worker conditions to ordering adjustments — to mitigate the effects of COVID-19. Dave shared how they’ve relegated some parts of the team to virtual work, and dictated social distancing for those that need to be at breweries, all … Continue reading “Large Craft Suppliers Assure Wholesalers of Supply”

Dear Client: The results of the Brewers Association survey on how COVID 19 has affected craft brewers are sobering. The crisis, which has choked on-premise sales in more than half of the country, has affected nearly all craft brewers who took the survey (more than 600, as of late last night). As BA economist Bart … Continue reading “BA Covid-19 Survey: Almost 60% of Respondents Anticipate Layoffs”

Dear Client: One question that looms over the industry: Amid brewery taprooms and restaurants closing, and the scary spectre of the unknown, how significant will industry layoffs be?  One reader wrote in with news that one of the larger craft brewers in Indiana could be laying off close to 200 people.  We asked Brewers Association … Continue reading “Massive Layoffs?”

Dear Client: Your editor reached out to the majority of top 50 craft brewers this morning on their production readiness and more amid the spread of COVID-19, which is starting to paralyze on premise businesses, and workforces everywhere.  We’ve gotten just a few responses back so far from this usually candid group. It’s likely that … Continue reading “Many Craft Taprooms Shuttered, for now, Amid COVID 19”

Dear Client: Maybe you’ve heard of Big Ditch Brewing, maybe you haven’t. Either way we have a hunch that the following is going to surprise you…. Big Ditch, which is currently producing 15,000 barrels annually in its hometown of Buffalo, has just announced plans to drop $47 million to construct “a new world-class brewery and … Continue reading “Big Ditch Makes a Big Bet: Plans to Spend $47 Million on New Location”