Dear Client:  On Monday, BBD brought readers the good news that Sierra Nevada will indeed have a good year. They plan to finish 2020 at roughly 1.13 million barrels, basically adding enough extra barrels (70,000) to comprise a top 50 craft brewer.  Hazy Little Thing has spurred much of that growth. The three-year-old brand is … Continue reading “The Seltzer-Kombucha Continuum: Turning Up, vs. Down”

Dear Client:  Craft continues to be one of the few beer segments gaining share in latest scan data. The craft segment has posted dollar share gains week after week in Nielsen scans, since about mid-September. The only other segments that have done the same are super premiums and hard seltzers — of course, their share … Continue reading “Craft Steady Gaining in Scans”

Dear Client:  Amid the nationwide can crunch, a couple of Colorado’s biggest craft brewers are turning back to bottles, per Westword report. Left Hand Brewing recently took to its blog to inform fans that they plan to package “select brands in bottles” for the first time ever.  The Longmont-based brewer said its new Peanut Butter … Continue reading “More Brewers Leaning Back into Bottles”

Dear Client:  Asheville, North Carolina based Highland Brewing Co. is pulling out of the Florida market. The brewer is informing its Florida distributors about the imminent move today.  “With increased demand closer to home and uncertain can supply, we’re being forced to make tough decisions,” Highland sales director Patrick Sullivan told CBD. “In Florida, our … Continue reading “Highland Brewing Co. Leaves Florida Amid Can Crunch”

Dear Client:  Boston Beer Q3 results are in: Depletions are up 36% for the quarter, and 40% YTD (to Sept. 26). Shipments are up 30.5%. That’s coming off of stiff comps, as last year’s Q3 depletions were up 30%. Net revenues are up 30.2%. That showing caused them to raise guidance upward, almost unthinkable in … Continue reading “Boston Depletions Up 36% in Q3, Guides Even Higher”

Dear Client:  Earlier this year, we covered how Portland, Maine-based Allagash Brewing Co. engaged in a challenging pivot — executing three years’ worth of plans to tackle the off-premise, in a matter of months. CBD readers may recall that in the not-so-distant past, the brewer’s business was about 70% on-premise. Then COVID hit, and wiped … Continue reading “Allagash Heads into 2021 “With Two Briefcases of Plans””

Dear Client:  Odell Brewing’s portfolio is set to become a little more complex in 2021, but the strategy for the coming year is simple. The Colorado brewer tells CBD that it’s charging into the new year with three key priorities:  Accelerate the growth of its latest and greatest brands: Sippin’ Pretty and Mountain Standard IPAActively … Continue reading “Odell Focusing on New Pack Formats, Offshoots for 2021”

Dear Client:  In better, pre-COVID days, when Gambrinus/Austin Eastciders/Beatbox/Beam/A-B alum Mark King took the helm at Great Lakes, Ohio’s largest craft brewery, he had his work cut out for him. “It’s funny, thinking back to a year ago when I got here, and over the course of a couple of months preparing for 2020, we … Continue reading “Ohio’s Biggest Craft Brewer, Finally in Cans”

Dear Client:  Today would have been the ump-teenth annual Boston Beer Brunch at the ancient pub, Marlowe’s (God rest its soul; it’s now called “West of Surrender”) on the ol’ 16th Street Mall in downtown Denver. It’s a GABF staple and tradition, whereby Boston helps close out a week of beer sampling and debauchery, unveiling … Continue reading “Jim and Sam on Non-Alcs, and “How Big is This Thing Gonna Get?””

Dear Client:  Ballast Point’s Chicago brewpub is going into hibernation. Sensing a tough stretch over the coming winter, the brewer has decided to shut down operations at the brewpub later this month. “With the winter months ahead and our ability to generate revenue significantly impacted with limited capacity due to COVID-19, we have made the … Continue reading “Ballast Point “Hibernating” its Chicago Brewpub”

Dear Client:  Terrapin has had a great year in the off-premise.  The Southeastern IPA brewer has seen some impressive trends for its top brands during this pandemic year in chain. Some benchmarks: Hopsecutioner, their top-selling brand, is up 30% (in Nielsen Southeast region food and c-store channels through 8/15) in dollar sales.  Luau Krunkles, their … Continue reading “Terrapin Snags Top Ranks in Chain”

Dear Client:  BBD snagged some phone time with Bell’s Brewery founder Larry Bell last week to talk all things state of the union [see BBD 10-09-2020]. Today in CBD, however, we’ll give you a look at how the Michigan-based brewer has fared in 2020, including Light Hearted’s year one performance, Bell’s pandemic pivots, and, of … Continue reading “Bell’s Talks Light Hearted Launch, Pandemic Pivots, And More”

Dear Client:  Clown Shoes’ pandemic pivot “is working,” founder and CEO of the Boston-based brewery, Gregg Berman, told MassLive in a recent interview. The brewer, which you’ll recall was acquired by Mass. Bay Brewing in late 2017, saw its revenue “plummet by about 50%” at the onset of the pandemic in the U.S. (through March … Continue reading “How Clown Shoes Beer is Growing Through the Pandemic”

Dear Client:  If you’re a fan of hard seltzer, then you’ve inevitably bought a variety pack (which is like 70% of the category), and have likely built a cache of flavors you don’t care for in your pantry that came in a variety pack.  But at a certain point, consumers buying variety packs have to … Continue reading “Behold the “Dream Pack,” A Fully Customizable 12-Pack of Truly Seltzer”

Dear Client:  There’s something about Miller High Life that fascinates craft brewers.  The brand is about to team up with Evil Genius for a collaboration brew, dubbed Brunch So Hard IPA, marking its third collaboration with a craft brewer since 2016. Not sure any other macro brand has done one over the past several years, … Continue reading “Evil Genius the Latest Craft Brewer to Collaborate with Miller High Life”