Dear Client:    It’s been a busy spring for Tilray’s craft menagerie, with 10 Barrel Brewing Co. the latest Tilray-owned brand to debut some new innovation: high-ABV cocktail RTDs Disco Lemonade, and AMF. Disco Lemonade is made with vodka, “real lemons” and “a hint of huckleberry,” while AMF “pays homage to the classic cocktail with its … Continue reading “10 Barrel Doubles Down on High Octane RTDs”

Dear Client:    Bell’s Brewery’s warm weather seasonal, Oberon Ale, is on its way back to shelves, as are some new spins to the classic brand. Recall, last year, Bell’s marked the return of Oberon with a new mixed pack that brought some extra flavor to the seasonal, with variants like Cherry Oberon, Mango Habanero Oberon … Continue reading “Bell’s Marks Return of Oberon With New Shandy Variety Pack”

Dear Client:    DoorDash recently commissioned a report through analytics firm Technomic on the state of third-party delivery through both the operator and consumer lens.   The report sources from a survey of 200 limited-service and 200 full-service restaurants that offer third-party delivery as well as a nationally-representative survey of 500 consumers who order third-party delivery, both … Continue reading “DoorDash: Restaurant Delivery, Including Bev Alc, Set to Grow”

Dear Client:    Fat Head’s Brewery snagged the “Official Craft Beer” title with MLB team the Cleveland Guardians this week, marking the latest craft brewery to leverage their hometown cred to secure a local sports partnership. To be sure, Fat Head’s has been a long-time partner of the Guardians, growing “its presence over the years from … Continue reading “Fat Head’s Brewery Now “Official Craft Beer” Partner of Cleveland Guardians”

Dear Client:    Coronado Brewing doesn’t see itself as a San Diego brand anymore – its sights are set on being a California craft brand.  But its ’24 playbook seems to be working beyond just its California backyard, too, from their “Weekend” platform, to their package plays. CCO Clinton Smith and VP of sales David Schreiber … Continue reading “What’s Working for Coronado in and out of California”

Dear Client:    About a year ago, Craft Business Daily brought you news that Deschutes Brewery had entered into a partnership with Sustainable Beverage Technologies to bring SBT’s patented BrewVo Technology in house, providing the top 15 craft brewer the ability to produce and package non-alcoholic beverages at scale at its brewery in Bend, Oregon. By … Continue reading “Deschutes Now “Full Throttle” on Non-Alc”

Dear Client:    New Belgium Brewing has found its new chief marketing officer, appointing experienced marketer, Rebecca Dye Yonushonis, to the role. The hiring brings an “extensive search process” that began late last fall – when previous CMO, Shaun Belongie, was elevated to the CEO role [see CBD 11-08-2023] – to a close.  After evaluating close … Continue reading “New Belgium Names New CMO”

Dear Client:    It’s been nearly a year since the formation of the National Black Brewers Association was announced at the Craft Brewers Conference [see CBD 05-08-2023 ] and in the time since, the organization has made progress toward its no. 1 goal: increasing Black brewery ownership.  “We actually helped one brewer become a brewery owner … Continue reading “Nearing its First Anniversary, NB2A Doubles Down on Increasing Black Brewery Ownership”

Dear Client:    The California Craft Brewers Association has been busy during the current two-year legislative session, lobbying to get several bills passed that benefit craft brewers and working to maintain the status quo that supports the craft beer industry.  But the trade group’s lobbyist Chris Walker raised serious concerns during a legislative update at the … Continue reading “CA Beer Leaders on “Continued Battle” Against Amazon’s Effort to Get Tied-House Exception”

Dear Client:    Austin Eastciders is releasing a distinctively regional play in a Southwestern footprint this week, with room to scale: a harder version of the “centuries-old,” low ABV Mexican drink, tepache.  The Eastciders version is Tex-ified, with a dialed-up 6.8% ABV, clad in cans with designs from a Mexico City artist.  New Rico Tepache is … Continue reading “Blake’s Leans Further into Fourth Category with Austin Eastciders Rico Tepache”

Dear Client:    Yesterday, CBD brought you some topline trends from the latest Circana craft data (through 2/25). Now we’ll dig a little deeper to the brand level.  Cliff’s Notes: The strong IPA franchise hits keep hitting in Circana scans, and still have a lot of tailwinds in convenience. But some large craft lagers (or lager-adjacent) … Continue reading “The Craft Hits Keep Hitting in Latest Scans”

Dear Client:    Off-premise craft trends deteriorated slightly during February, latest set of Circana scans show. Indeed, after posting dollar declines of 1.4% and a volume drop of 2.6% for the first four weeks of the year in Circana multi-outlet and convenience scans, craft trends fell to a 2.7% decline in dollars and a 4.4% drop … Continue reading “Craft Falls a Little Further in the Red in February Scans”

Dear Client:    While beer may have performed better than spirits on-premise in 2023, spirit-based RTDs saw their own come-up, growing volume on-premise double digits.  Indeed, RTDs grew volume 33.2% v. YA, while beer and spirits volume was down 4.6% and 6.5%, respectively, per NIQ OPM data through 12/30/23. The growth signals an opportunity for RTDs … Continue reading “Suppliers Grok RTD Opportunity On-Premise”

Dear Client:    Shiner Beer is set to send a gentle reminder to people this year about where it’s from.  Turns out that while many are familiar with the massive craft brand, not everyone is familiar with its roots, which trace back over a century ago to a Bavarian brewmaster and a little town called Shiner, … Continue reading “Shiner Taps Jesse Plemons For New Campaign Highlighting Texas Roots”

Dear Client:    As Eight Elite Light Lager enters its third year, the brand is stretching its footprint beyond Texas.  Recall, the brand just entered nearby Oklahoma this month [see CBD 02-26-2024], “concentrating on Oklahoma City, Tulsa, the surrounding areas” and areas closer to the Texas border, Eight CEO Ruchi Desai told CBD.  But beyond entering … Continue reading “Eight Entering “Pivotal” Third Year”