Dear Client: IRI data to May 19 is showing a tough trending summer for Yuengling. YTD in multi-outlet and convenience, the vendor as a whole is only own 2.5% YTD (in both dollars and volume), but that dips to a roughly 4% drop in dollars the latest 4- and 12-week periods.  Perhaps a nostalgic repackage … Continue reading “Yuengling Dons Nostalgic Packaging for Regional Favorites”

Dear Client: After months of speculation about the state — and fate — of Celis Brewery in Austin, it appears the brewery equipment and property is up for public bidding on July 2. Still, sources tell CBD that there may already be a succession plan of sorts. A notice of public sale obtained by CBD … Continue reading “Celis Brewery At Auction?”

Dear Client: Last week we reported that 8-year-old Louisville, Kentucky brewer, Against the Grain, struck a partnership with Pabst. The imminent goal is expanding “AtG” distribution within the state of Kentucky. Particularly, the current task is to build awareness and successfully launch AtG’s newest product, A Beer, within that home state. We wanted to know … Continue reading “All About Pabst’s New Kentucky Partner, Against the Grain”

To commemorate their 30th anniversary, Boulevard Brewing Co. seems to be taking a page from the massively successful “Share a Coke” campaign. Recall, that watershed promotion replaced the brand logo on Coke, Diet Coke and Coke Zero labels with the top 250 Millennial names in the U.S. It was so successful, that after more than … Continue reading “Boulevard Caters to Customization and Cause Marketing for 30th Anniversary Promo”

Dear Client: After a “very successful launch” of their Wild Basin Boozy Sparkling Water Mix Pack, Oskar Blues says they’re ready to add a new flavor and new pack sizes to their line of seltzers. INTRODUCING BLACK RASPBERRY. The Colorado brewer will add some “serious razzle dazzle” to the Wild Basin portfolio with a new … Continue reading “Oskar Blues Beefing Up its Hard Seltzer Line”

Dear Client: BrewDog USA’s chief revenue officer, Adam Lambert, penned a note to wholesalers this week breaking down everything you need to know about the company’s performance so far in 2019. Adam, who has sold craft beer for over two decades now, opened the note up stating that in his “honest opinion” – 2019 has … Continue reading “Breaking Down BrewDog USA’s Performance Thus Far in 2019”

Dear Client: It looks like Pabst is extending its sales, marketing and distribution services to craft brewers beyond New Holland. Recall, the brewer announced a deal with the Michigan-based craft brewer in late 2016 for “the wider distribution and sales of New Holland’s craft beer portfolio through PBC’s national distribution and sales platform.” Now they’re … Continue reading “Pabst Partners with Against The Grain on Sales, Marketing and Distribution in Kentucky”

Dear Client: MillerCoors has a busy back half of the year in store for their Texas craft acquisition: Revolver Brewing. The Dallas-area outfit, which is up 10.1% YTD in volume and did just under 42,000 barrels in 2018, will enter three new markets and add a Mexican lager, dubbed Mi Chéve, to its core lineup, … Continue reading “MillerCoors’ Revolver Rolling out New Markets and a Mexican-Style Lager”

Dear Client: The Virginia Beer Wholesalers Association has sent over a little food for thought to the Virginia Alcoholic Beverage Control Authority before the hearing on the Bell’s/Reyes/Loveland case tomorrow. BACKGROUND. Tomorrow’s hearing, as you may recall from our report last week, will feature arguments from both Bell’s and Reyes/Loveland on why the case regarding … Continue reading “VBWA Attempts to Sway State ABC on Bell’s vs. Reyes/Loveland Case”

Dear Client: Look out BJ’s Brewhouse, there’s another pizza chain trying its hand at brewing beer on site. Russo’s New York Pizzeria, which is actually a Houston-based pizza joint that holds nearly 50 locations across the globe, has revealed plans to debut its “first brewery concept,” per recent report from the Houston Business Journal. The … Continue reading “This Pizza Chain Expects to Open 20 New Breweries in Five Years’ Time”

Dear Client: Could the secret to more robust brewery taproom traffic be a child-friendly atmosphere? The Houston Chronicle published a story this week talking about how commonplace — even welcomed — babies and toddlers are becoming in the growing brewery ranks. From diaper genies in bathrooms to kid-friendly games, breweries seem to be increasingly catering … Continue reading “Babies in Breweries: A Good Business Model?”

Dear Client: Heineken is investing in yet another craft brewery, and this time it’s one in their own backyard. News emerged earlier this week that Heineken had partnered with Oedipus Brewing, a seven-year-old craft brewery out of Amsterdam, whose colorful labels you can’t miss. Details of the transaction were not disclosed, but Oedipus owners clarified … Continue reading “Heineken Takes Minority Stake in Amsterdam’s Oedipus”

Dear Client: Tonight, Dogfish Head will capitalize on the apparent success of its new low-cal (and “lo-cal”) IPA, Slightly Mighty, via another musical collaboration. Music is in Dogfish Head’s brand DNA. For one, they’re the official beer of Record Store Day. DFH also frequently releases odes to musical icons, from Hellhound on my Ale (and … Continue reading “Dogfish Goes After Country Music Audience with Jimmie Allen Collabo”

Last we’d heard on the Reyes/Loveland/Bell’s case in Virginia, in May, the VA ABC moved to compel arbitration, and said it would issue parameters about said arbitration within 10 days. Recall that Bell’s had previously been in the state with Loveland, who sold to Reyes’ Premium in 2018. But Bell’s terminated during that transaction, as … Continue reading “Loveland/Reyes Appeal Arbitration Ruling in Virginia Case with Bell’s”

Dear Client: Last month, Boston Beer and Dogfish Head announced a merger wherein DFH founders Sam and Mariah Calagione would take stock to be among the top non-institutional owners of Boston Beer. They will also use some cash from their stock to start a nonprofit called Beer & Benevolence, which will be run by Mariah. … Continue reading “All About Mariah Calagione’s “Beer & Benevolence” Nonprofit”