Dear Client: Craft beer’s relative performance among their sub-segments has “seen quite a narrative shift” in the off-premise.  That’s the understated senitment from David Williams of the BWC Co., as he and BK Krueger released their “TUS Craft Review” for the first half of 2022.  Indeed that narrative has shifted from 2019 and before being … Continue reading “The Fall of Local Craft in Chains “

Dear Client:  How’s Sierra Nevada faring this summer? We covered the trends with new Sierra sales VP, Ellie Preslar, when we caught up with her right before July 4. “We’re still above flat, just almost up 1% here in the U.S.” That’s “not the growth that we want,” she says, though it’s “better than the … Continue reading “A Midyear Check in With Sierra Nevada”

Dear Client:  We now have an official look at how craft sits at the half in the off-premise, thanks to the latest batch of NielsenIQ scans stretching to July 2. And if you’ve been following along with scan coverage this year, then the following half-year tallies for craft are about what you’d expect… The segment … Continue reading “Craft’s Struggles in Scans “Expected” or “Alarming”?”

Dear Client:  Last month, hopped tea and water brand, Hoplark, announced a key new appointment: Betsy Frost, as Chief Commercial Officer. Betsy brings a wealth of experience to the young RTD company, having worked for General Mills, and eventually seizing the top spot of President and CMO at DRY Soda Company.  For those unfamiliar with … Continue reading “Hoplark Levels Up With CPG Vet”

Dear Client:  What appears to be an incredibly outlandish publicity stunt by New Belgium’s Voodoo Ranger brand, is working. The brand has snagged multiple headlines over the past couple of weeks and has even brought some to picketing over its ‘proposed plans’ to build a massive beer-themed amusement park in Napa Valley. That’s right, the … Continue reading “New Belgium Keeps Poker Face on Plans for Preposterous Park”

Dear Client:  Earlier this year we reported that industry vet, Dave Macon, would step down from his post as Firestone Walker’s sales chief. Dave, who holds about a quarter century of experience in craft beer sales with long tenures at both New Belgium and Firestone Walker, told us at the time that the intent of … Continue reading “Dave Macon Joins Jiant as Chief of Sales”

Dear Client:   Well, here’s a deal that has more twists than a Spanish telenovela.  Modern Times, which was set to be acquired by Brewery X just a week ago, announced today that the brewery “elected not to complete the sale process on July 1, 2022.” With Brewery X bowing out, the sale now transfers … Continue reading “Maui Emerges as Modern Times Buyer? Maybe?”

Dear Client:   Maui Brewing Co. has been in the news lately, as both the initial (at $7.2 mill) and backup bidder (at a lil’ over $15 mill) for San Diego’s Modern Times (we expect to bring you more on that story soon).  But Maui, which is staring down almost 100,000 barrels of production this … Continue reading “A Candid Chat with Maui”

Dear Client:   The past couple of years have heralded the “summer of seltzer.” But this is shaping up to be more of a summer of tea.  Indeed, Boston’s Twisted Tea is now the top FMB, up double digits both off- and on-premise, and even leaning into draft. As BBD reported last month, Twisted has … Continue reading “A Glimpse of Tea Trends to Come”

Dear Client:   A small craft brewer out of Colorado is gearing up for a big expansion. That’s right, Prost Brewing, a 10-year-old brewer specializing in German-style beers, shared this week that it “plans to invest $25 million over the next ten years to bring their corporate headquarters, regional production, distribution center, and their largest … Continue reading “Colorado’s Prost Brewing Embarks on $25 Million Expansion Project”

Dear Client:   Wyoming’s Melvin Brewing is seeking a “strategic partner” to help “support and assist with current growth initiatives.” Involved sources tell CBD the roughly 30,000-barrel brewer seeks to dig deeper in its existing 20-state, Western-centric footprint. There’s also an interesting pub partner involved.  Banking advisory firm GLC Advisors & Co. and marketing strategist … Continue reading “Wyoming’s Melvin Brewing Exploring “Strategic Alternatives””

Dear Client:   Boston Beer is sunsetting its riff on the Finnish citrus-based boozy soda, Long Drink, chief Dave Burwick shared in a note to partners today. But it’s not totally going away — just going back to the drawing board. The whole exercise is causing Boston to re-evaluate how it pilots nascent brands.  Recall, … Continue reading “Boston Halts Bevy Production, Rethinks Innovation Launch Strategy”

Dear Client:   After a little controversy and a week-long delay, the Orange County Superior Court has named the official “winner” of the Modern Times auction. Indeed, Brewery X, the company named the ‘winning bidder’ following the auction earlier this month, gained the Court’s ultimate approval on Friday, with a $20 million bid for the … Continue reading “Modern Times’ Sale to Brewery X a Go, Says Court”

Dear Client:   After this morning’s news that Sapporo would acquire Stone for a reported $165 million, we got Stone chief Maria Stipp on the horn for more details.  (Read this a.m.’s issue for more. Cliff’s Notes: Sapporo is expected to produce “its Sapporo-branded beers for U.S. distribution” at Stone’s two production facilities in Escondido, … Continue reading “Maria Explains it All”

Dear Client: Massive Japanese brewer, Sapporo Holdings, has reached an agreement for its subsidiary, Sapporo U.S.A., to acquire Southern California’s own Stone Brewing. The transaction is slated to close in August, and carries a reported price tag of $165 million. Note, however, that this deal does not include Stone Distributing Company, which “will become an … Continue reading “Stone Set to Sell to Sapporo”