Dear Client:   Yesterday we shared news that Great Lakes was getting into the Ranch Water space later this fall with Agave Twist. Today we bring news that yet another craft brewer is rolling a Ranch Water – this one rolling from Huss Brewing out of Arizona. The new product from Huss, dubbed Arizona Ranch Water, … Continue reading “Huss Set to Ride the Ranch Water Wave Too”

Dear Client:    If you read Beer Business Daily this morning, then you are aware of the news we are about to bring your way… Top 25 craft brewer and Ohio’s largest craft brewer, Great Lakes Brewing, will soon enter into the seltzer segment with a new Ranch Water line, called Agave Twist. HITTING NORTHERN OHIO … Continue reading “Great Lakes Enters Seltzer With a “Twist,” Rolling Ranch Water this Fall”

Dear Client:    ​​Yesterday we told you not to expect a seltzer from fast-growing Vermont brewer, Lawson’s Finest Liquids. They’re IPA centric, and sort of “old school” craft: focusing on their niche, for a quality-minded beer geeky crowd. That doesn’t mean they don’t brew anything outside of IPA. They have quite a successful limited release program. … Continue reading “Sean Lawson on Growing Innovation and Points of Distribution”

Dear Client:    The BWC Company’s recent mid-year review included a few lesser-known names among its overall top 10 growth leaders in craft.   One of them, Vermont-based Lawson’s Finest Liquids, was up 43% in Total US xAOC plus liquor and convenience for the half-year, at only 2.8 category wide distribution (to about $11.7 million in dollar … Continue reading ““Secrets” Behind Lawson’s Finest Success”

Dear Client:    Some early investors in Wisconsin’s largest craft brewer, New Glarus, are suing CEO (and public face of the company) Deb Carey, accusing her of freezing them out of profits, according to a report in the Milwaukee Journal Sentinel Online. And the profits at NG are reportedly huge. Read on.  The plaintiffs — Karen … Continue reading ““Are the Spots Off the Cow?” Troubles at New Glarus”

Dear Client:    Off-premise trends aren’t getting any better for craft as we head into the back half of the year.  The segment was only down 0.9% in dollars and down 3.2% in volume YTD in IRI multi-outlet and convenience data through June 13. Now, YTD through August 8, the segment is down 2.7% in dollars … Continue reading “Craft Drifts Further into the Red in Latest Scans, But…”

Dear Client:    A Florida federal court has dismissed the proposed class action suit brought against Anheuser-Busch subsidiary, Veza Sur Brewing, per a ruling filed yesterday. BACKGROUND. Recall it was right around this time last year that the Latin American-inspired, Miami-based craft beer brand, Veza Sur, found itself at the center of the proposed suit.  The … Continue reading “A-B’s Veza Sur Dodges Deceptive Marketing Suit”

Dear Client:    Lagunitas made quite the splash yesterday with its dive into beyond beer. But don’t get things twisted – the company is still all about IPA – more so now than ever. In fact, Lagunitas sales chief Tony Amaral told CBD that they’ve actually reconfigured their portfolio to focus nearly exclusively on the style.  … Continue reading “Lagunitas Looking to Lock Up IPA”

Dear Client:    We’ve seen Lagunitas dip its toe into beyond beer in recent years with things like their dry-hopped non-alc sparkling water, Hoppy Refresher, and cannabis-infused product, HiFi Hops. But in 2022, the California brewer is set to get knee deep in the space. Indeed, Lagunitas told CBD today that they are gearing up for … Continue reading “Lagunitas Bets Big Money on New Hard Tea”

Dear Client:    One of the fastest-growing craft breweries of the past decade, Rhinegeist Brewery, has a new leader coming to town.  The Cincinnati-based brewer announced on Friday that it has tapped Mike Parks to become the new CEO of the company, starting this week. Prior to this new role at Rhinegeist, Mike served as CEO … Continue reading “Rhinegeist Names Mike Parks as New CEO”

Dear Client:    Today, Shiner Beer unveiled “its first new brand platform in over five years,” per Adweek.  The platform, called “Say it With Shiner,” aims to bring the 112-year-old beer maker in line with its evolving home state of Texas, which is becoming “more diverse, younger,” and offering “more opportunities,” Shiner brand manager Nick Weiland … Continue reading “Shiner Looks to Evolve with Texas in New Campaign”

Dear Client:    Some regional seltzer players are being very strategic about where they can serve underrepresented occasions for seltzer. Count Philadelphia-based Two Robbers as one such producer.  Co-founder Vikram Nayar shared big news with CBD this week about two new releases: One, a fruit punch draft play for the on-premise, which is rolling out next … Continue reading “Two Robbers Making Big “Seltzer” Bets With Fruit Punch Draft and Hard Coffee”

Dear Client:    At the beginning of the year, not long after Maria Stipp took the helm at Stone Brewing Co., we got her on the phone to talk about her vision for the Southern California craft brewer. She outlined a handful of specific focuses. That was a pivot for a brewer who had been a … Continue reading ““Buena” Family Exceeded Expectations for Stone”

Dear Client:    Fast-growing, non-alcoholic craft brewer, Athletic Brewing Co., is taking its concept on the road. The Connecticut-based company announced today that it will host a month-long “pop-up bar & fitness facility,” dubbed Athletic Bar, in Austin, Texas. Athletic Bar will include a taproom and fitness gym as well as space for retail “and community … Continue reading “Athletic Brewing Co. Hosts First Pop-Up Bar and Fitness Facility in Austin”

Dear Client:    If you haven’t been paying attention to Schilling Hard Cider, now’s the time. The Pac-Northwest craft cider company grew roughly 60% last year, and has continued that momentum in 2021, growing at better than 50%, despite tough 2020 comps. In fact, they are now a top 50 cider and craft company, per the … Continue reading “Top Cider Player, Schilling, Pushing Hard Yerba Mate Tea”