Dear Client: Founders made a lot of strides in 2018, having moved up in rank among top craft producers in the IRI universe. They sold about 563,702 barrels, up 21%. Their overall depletions (per internal data, repping total volume) grew 23%, and gross margin grew 25%. And so, they made “rank” strides in several areas. … Continue reading “Benchmarking Founders 2018 Gains”

Dear Client: Boulevard Brewing Company, a well-known Midwestern brewer of established brands like Tank 7 and Boulevard Wheat, is getting into something completely different: A suite of spirits-based RTD canned cocktails, for which they’re partnering with (mostly) local distillers. They’re starting a new company, dubbed Boulevard Beverage Company, to do it. The RTDs are called … Continue reading “New Boulevard Beverage Company Debuts Spirits-Based RTDs”

Dear Client: Yesterday, we teased a reveal of the secrets that are helping New Belgium get a better start than some competition in the new year. As we reported, Nielsen had the New Belgium franchise up 3.5% for the four weeks to February 16, and now growing 1.5% YTD. Meanwhile, the other five top craft … Continue reading “Voodoo Ranger Snagging More Shelf Space”

Dear Client: This isn’t the start craft wanted. The latest set of Nielsen all outlet scan data, stretching the four weeks to February 16, indicates craft volumes, as defined by Nielsen, are already in the red for the year. The segment declined 1.6% over the four-week frame, knocking its YTD trend down to -0.3%. Of … Continue reading “Latest Nielsen: What’s New Belgium Doing Right?”

Dear Client: Sam Adams will be producing not one, but two hazy style beers for national distribution this year. As you may know, the company made its first foray into the hazy realm last year with Sam Adams New England IPA, and it was a big hit in year one, holding the “highest repeat rate” … Continue reading “Sam Adams Rolls out a New Hazy Brew from Boston Nanobrewery”

Dear Client: After a near eight-month hiatus, California’s North Coast Brewing is finally shipping its popular Brother Thelonious Belgian Abbey Ale again. BACKGROUND. North Coast first started producing the 9.4% ABV ale back in 2005, with a label that included a drawing of the late jazz great Thelonious Monk, hence the name Brother Thelonious. How? … Continue reading “North Coast’s Brother Thelonious is Back”

Dear Client: Iowa-based Toppling Goliath has just announced it will hit Central Florida with Sunshine State Distributing, with its first shipments due this week. The 10-year-old brewer makes some of the most coveted beers in the world. For example, Ratebeer awards them the top spot on their RateBeer Top 50 list, for the brewer’s Kentucky … Continue reading “Toppling Goliath Reaches Central Florida”

Dear Client: Boston Beer closed out 2018 with yet another quarter of double-digits depletions gains. The company just reported Q4 depletions up 11%, and full year, 52-week depletion trends up 13%. Shipments for the quarter were up 6.3%; net revenues were up 9.2%. They attributed the depletions growth to Truly, Twisted Tea, Angry Orchard, and … Continue reading “Boston Q4 and Full Year Depletions Still up Double Digits”

Dear Client: In just a hair over two years’ existence, San Diego spirits and RTD brand, Cutwater Spirits, is selling to Anheuser-Busch. Naturally, terms are undisclosed. Cutwater Spirits was founded by Ballast Point founders/vets, including Yuseff Cherney and Earl Kight, shortly after they left Constellation, to whom they’d sold their beer brand in late 2015 … Continue reading “A-B Acquires Cutwater Spirits”

Dear Client: Cincinnati, Ohio-based Rhinegeist Brewing is announcing that they’ll hit Nashville next month with craft distributor, Bounty Beverage. “We’re excited to see what our brand can do in one of the most dynamic and fastest growing cities in the South,” Rhinegeist co-founder Bryant Goulding told CBD. He said they’ve been teasing the market a … Continue reading “Rhinegeist Surpassed 100,000-Barrels in 2018; Hitting Nashville Next Month”

Deschutes had a tough 2018.

If Texas brewers and distributors can agree on long-fought-about legislation, maybe the Dems and Repubs can avoid another shutdown. Let’s hope.

Heineken issued its full year results in the wee hours this morning, and with it we got a little detail on how Lagunitas finished out the year.

The latest name seeking to make a big splash in the hard kombucha scene?

If Bud Light opened a can of worms with its Super Bowl ads needling Coors Light and Miller Lite for use of corn syrup, Jim Koch is opening the lid real wide to ponder the aftermath for the entire beer industry.