Dear Client: Yuengling’s partnerships in professional sports continue to grow. The Pennsylvania brewer announced today that it has become an official partner of the New Jersey Devils (marking their fourth deal with a pro sports team by our count). The latest partnership is not just a deal with the Devils, but a deal with their … Continue reading “Yuengling Cuts Deal With The Devils”

Dear Client: Just when you thought maybe the chances of securing continued excise tax relief were over, here comes a vehicle to bring on an extra year of tax reduction. Recall the excise tax relief that bev alc producers and importers currently enjoy is set to expire at the end of this year. But lawmakers … Continue reading “Additional Excise Tax Relief Coming Down to the Buzzer”

Dear Client: Craft Brew Alliance brass said that their deal with Anheuser-Busch InBev is still on track to close next year, during comments made to investors last week as a part of Citi’s Global Consumer Conference. They were bullish on Kona’s prospects under full ABI control.  In fact, CBA chief Andy Thomas expects Kona to … Continue reading “CBA Expects Kona to Flourish Under ABI Control”

Dear Client: Spoetzl Brewery, maker of the famous Shiner Bock, is making a big play in the better-for-you space next year. They’ll bring to market a new low-calorie, year-round brand. But it will play in a category that’s seen less innovation than some: wheat.  Gambrinus marketing chief Gregor Mina explained the proposition.  “We have been … Continue reading “Shiner Thinks Next Big Better For You Space Could be Wheat”

Dear Client: It’s been about three weeks since we reported that Lion Little World Beverages, owned by Japanese brewing giant Kirin, signed an agreement for Lion to acquire “100%” of New Belgium in an “all cash transaction.” That deal was expected to close by year’s end — pending approvals by regulators and the Employee Stock … Continue reading “New Belgium – Kirin Deal On the Rocks? (Probably Not)”

Dear Client: Earlier this month we noticed an interesting change on the LinkedIn account of MillerCoors — uh, Molson Coors Beverage Company — vet, Paul Verdu. He’s now VP and Head of Tenth & Blake, having previously been its VP of sales and marketing.  Paul inherits the reigns from Pete Marino, to whom he still … Continue reading “Tenth & Blake’s New Head on Big 2020 Bets”

Dear Client: Well at least we know the kombucha companies will fill old craft capacity. At least, in California. Last week, Local Roots, a San Diego-based kombucha brand, announced it would acquire the facilities of Vista, California’s Latitude 33 Brewing Company, including the 16,000-square-foot brewery and even some of its brewers. Cost was not disclosed.  … Continue reading “Local Roots Kombucha Buys Latitude 33 Facility in California”

Dear Client: As reported earlier this week, popular contract brewer Sleeping Giant has struck a partnership with Boulder Beer to keep the 40-year-old company alive at retail [see CBD 12-03-2019]. The agreement – which calls for Sleeping Giant to not only contract brew, but deliver the beer to Boulder Beer’s distribution footprint, and market the … Continue reading “Sleeping Giant Aiming to be More than a Contract Brewer”

Dear Client: It’s getting close to year end, so there may be even more deals to drop, for tax or other strategic reasons. We thought it as good a time as any to check in with Don Bryant, CEO of Legacy Breweries. The 1.5-year-old platform is investing in brewers at various degrees, backed by EPR … Continue reading “Where Might Legacy Breweries Invest Next?”

Dear Client: Yesterday’s news of Ballast Point’s sale reflects a not-so-new truth: The craft industry is light years from what it was four or five years ago.  Now, even brands like Brooklyn Brewery are changing operations to reflect that fact.  The brewer, who brought California’s 21st Amendment and Colorado’s Funkwerks onto a shared sales and … Continue reading “Brooklyn Restructures U.S. Sales Team, Calling Craft “Headcount Race” Unsustainable”

Dear Client: As BBD reported this morning, we’d heard that Constellation was shopping Ballast Point around so it could focus on its core beer portfolio (and seltzer). Turns out, a deal came true sooner than some may have expected.  Constellation is indeed divesting of Ballast Point: The company has just reported that Chicago-based Kings & … Continue reading “Ballast Point Going to Chicago’s Kings & Convicts Brewing Co.”

Dear Client: If you’re a craft brewer, then you’ve likely spent some time this year tossing around the idea of entering the hard seltzer space. Many have jumped on the bandwagon, others have opted for a wait and see approach, some have indicated a hard pass, and then there’s others like Schlafly Beer who have … Continue reading “Schlafly’s Take on Hard Seltzer? Mead Spritzer”

Dear Client: The other day we came across an interesting label for a beer from CBA’s Kona Brewing, called Kona Light.  As we inspected the label (uncovered by MyBeerBuzz), however, it appeared that Kona Light wasn’t a new beer from the company, but rather a new name for a current beer in the portfolio. The … Continue reading “Here Comes Kona Light”

Dear Client: What brewer is eyeing 55,000 barrels this year in 15 states, up 70% YTD with less than five SKUs? Montucky Cold Snacks.  We caught up with VP sales Jeff Courteau on the latest.  Some big news for 2020: Besides the existing 3 SKUs (6 pack 16 oz. cans, 12 pack 12 oz. cans … Continue reading “Montucky Cold Snacks Up Double Digits YTD With 3 Core SKUs”

Dear Client: Sam Adams may have a gang of “top comedians” in its new holiday season campaign, dubbed “Toast Someone,” but don’t expect any jokes when you come across it.  Nope, Sam Adams has tapped the comedians – such as Whitney Cummings, Brendan Schaub, Theo Von, Ari Shaffir, Tom Segura and Jo Koy – not … Continue reading “Sam Adams Gets Sentimental with New Holiday Campaign”