Dear Client: Willie’s Superbrew cofounder Nico Enriquez sees their sandbox not as seltzer, but beyond beer. In fact, they’re building out their own segment – the Superbrew segment. Indeed, the brand, founded by Nico, a surfer, and late goat farmer, Willie Fenichel, was built differently. They boast “almost a pound of fruit” in every 12-pack. … Continue reading "Willie’s Superbrew, up more than 100% in Q1, Adding New Markets and Categories"
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