Who Will Win the Convenient Cocktails Wars?
Dear Client: Per a recent IRI roundup on ready-to-drink trends, the total RTD segment (of any base) has reached over $11 billion in sales the latest 52 weeks, to 12% share of total bev alc. But as we know, growth is slowing: the segment’s 3-year CAGR is up 22%, while the 52-week growth trend … Continue reading "Who Will Win the Convenient Cocktails Wars?"
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