Dear Client:    When she took over the marketing helm at Petaluma, CA-based craft brewery, Lagunitas, this summer, interim Chief Marketing Officer Hannah Dray set out to accomplish a “three-pronged” marketing overhaul [see CBD 07-13-2023].  Among Hannah’s marketing priorities include “getting our mojo” back by rebuilding some of the brand’s irreverence and “trying to move away, … Continue reading "Lagunitas Leans on “High-Low” Trends with ‘24 IPA, Variety Pack Innovations"