Hard Seltzer Set to Surpass Craft in Off-Premise Dollar Share?
Dear Client: It would be a feat for hard seltzers to top craft in off-premise dollar share this year, but it certainly seems possible. As things currently stand, craft maintains a safe lead over hard seltzer in off-premise dollar share YTD through June 5, with craft holding 12.2 points of total beer dollar share vs. … Continue reading "Hard Seltzer Set to Surpass Craft in Off-Premise Dollar Share?"