The Crafty Import “Segment”
Things you've been hearing a lot about lately: Mikkeller, the seemingly omnipresent brand powered by one nomadic Dane. New York City's Birreria, the rooftop Italian beer garden brewing with Dogfish and Italy's Baladin and Del Borgo. And CBD's sodding, continual coverage of hot pockets of these "crafty" imports, or the growing cadre of (at least comparatively) smaller-batch imports that are at least seemingly driven by consumers that also drink American craft. (Whew.) Consumers looking for something more obscure. But you want numbers and quantification. You want to know what so-called crafty import brands are hot, and why, not just big-picture stuff. So here's the deal.
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