New Belgium at Half-Year: On Fat Tire, Distributors, 2 Million Barrels and More
Last week New Belgium sales chief Joe Menetre gave BBD the low-down on their half-year trends. "We're basically having the year we expected," said Joe. Through the middle of the year they're "pretty flat as a brewery." That's due to tough comps: Their off-premise chain business was up more than 50% through this time last year.
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