Inside the 30-Year Old Bell’s Logo Makeover

Perhaps the most shocking revelation at Bell's wholesaler meeting yesterday (see BBD for Larry Bell's candid industry outlook) was the brewer's decision to overhaul their logo and packaging. The tension in the room was palpable as marketing director, Scott Powell, stood on stage and made the announcement that the Bell's logo, which has spanned more than three decades, would be changing this year. It's one in a sea of such updates among top craft brewers (Harpoon and Deschutes have undergone recent brand makeovers, off the top of our heads).

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