Are Flagship Brands Becoming a Thing of the Past?
It used to be commonplace for breweries to have a flagship brand. But the identification of flagships has gotten fairly blurry in today's industry. We can still point to established breweries like Sierra Nevada and detect their workhorse, Pale Ale. But it's not as easy to pinpoint on another established brewery like Deschutes. Is their flagship Black Butte Porter or their Mirror Pond Ale? And for the nascent brewers in craft like Solemn Oath Brewing, flagships are non-existent.
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