With Pabst, Rebrands and Newness, Vermont Cider Company Has Clarity
"Before, Woochuck was a little confused. It was kind of like, somebody threw [it] in a blender, and it was trying to be everything for everybody ... and now we have all these great brands that can perform on their own." That's Vermont Cider Company president Terry Hopper explaining Woodchuck trends. It's timely, too, in wake of today's C&C earnings announcement (the quarter to May 31).