Willie’s Superbrew: Itchin’ For Seltzer Category Maturation
Dear Client: NBWA chief economist Lester Jones showed a more volatile trend line for seltzer in 2021 at yesterday’s Fintech Q1 roundup. Volatile, indeed. We checked in with one of the fast-growing, strong regional seltzer brands, Willie’s Superbrew, and get this... While Willie’s total business is up overall this year in scandata, says Nico, in … Continue reading "Willie’s Superbrew: Itchin’ For Seltzer Category Maturation"