Willie’s Superbrew: Itchin’ For Seltzer Category Maturation

Dear Client:    NBWA chief economist Lester Jones showed a more volatile trend line for seltzer in 2021 at yesterday’s Fintech Q1 roundup.  Volatile, indeed. We checked in with one of the fast-growing, strong regional seltzer brands, Willie’s Superbrew, and get this... While Willie’s total business is up overall this year in scandata, says Nico, in … Continue reading "Willie’s Superbrew: Itchin’ For Seltzer Category Maturation"

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