Dear Client: In a month where off-premise beer dollars were up 4% and most beer segments recorded dollar growth, craft continued to decline, down 2.3% in dollars and down 0.70 points in dollar share for the four weeks ending October 30, per latest IRI multi-outlet and convenience scans.  Despite scans painting a positive picture for … Continue reading "What Pricing Dynamics are Doing for Craft in Scans"