Dear Client: While overall craft trends appear to be stuck in a rut YTD in scans (down mid-singles in dollars and down high-singles in volume), there’s plenty of movement going on inside the segment. Indeed, the latest scans from Circana (IRI) YTD to February 26 reveal: Let’s start with that first bullet point, a new … Continue reading "Voodoo Ranger Imperial IPA Now Top Craft Brand in Convenience and Other Takeaways From Latest Scans"
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