I know you're tired of hearing about craft's 5% share. But how about a real, stats-grounded strategy to grow it? If you attended BBD's March summit in Miami, you likely heard (Nielsen's) Nick Lake's presentation on the precarious future of the beer segment in general. The fate seems to weigh heavily on the 21-34 year olds. For one, beer is Millenials' drink of choice, while wine and spirits steal share in other demos. That's great, because they'll make up 40% of the 21+ population in the next 10 years...