Dear Client:  Despite a 4.5% drop in dollar growth in the latest four weeks (due to the lapping of last year’s pantry loading comps), craft is still hanging on to mid-single-digit dollar growth YTD (+6.4%) in IRI multi-outlet and convenience scans to April 18. All in, the craft segment (as defined by IRI) has generated … Continue reading "The Brands Stacking Dollars in Latest IRI"