Tom Cardella introduced the newest addition to the portfolio, Crispin Cider, which MillerCoors will market as a drink for the counterculture consumer. "We've been working really hard to get the Colfax, California cidery up to 100,000 barrels to meet this year's growth projections," said Tom. "That should be done over the next few months and at that point we're going to turn Kevin Doyle's chain team loose and we're going to drive a hell of a lot of action ...