Dear Client:    The latest batch of Circana scans don’t show a whole lot of positive momentum for craft in the four weeks to October 8. The segment, itself, saw its latest four-week trends – down 2.5% in dollars and down 5.4% in volume, per Circana’s multi-outlet and convenience channel – fall behind its YTD trends … Continue reading "Some A-B Craft Sees Big Volume Swings in Latest Scans; Pricing a Factor?"