Last week's NBWA Convention panel on social media activation coined a catchy term for three tiers chasing digital gold. "SoLoMo" stands for the social, local and mobile components that emerging platforms expert Mark Silva says every beer marketing campaign should contain. He gave a laundry list of reasons, including this one: 16% of Google's searches are now mobile and 1/3 of those are for local- based content, often from people looking for restaurants, bars and stores as well as inventory availability...