Craft was the biggest 2011 gainer of dollar shares in food, its most developed channel: Up 1.3 share points, it generated $118 mill more dollars. Super premium, led primarily on the strength of Blue Moon and Shock Top, also gained almost half a share point. Overall, the craft segment has doubled its share in this channel since 2005: At 5.4 share total dollars of beer sales to 10.8 at end of 2011.