Dear Client: In comments surrounding their recent national distributor meeting, Sierra Nevada CEO Jeff White addressed the Pale Ale brewer's approach to the future. "The beer industry—real beer, beer-flavored beer—is in decline," he said. "But that doesn’t mean the days of beer are over. For 40 years, Craft has brought innovation to the category that’s … Continue reading "Sierra Nevada Gaining Share But “Beer Alone Will Not be Enough” for Tomorrow"
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