Shiner Thinks Next Big Better For You Space Could be Wheat
Dear Client: Spoetzl Brewery, maker of the famous Shiner Bock, is making a big play in the better-for-you space next year. They'll bring to market a new low-calorie, year-round brand. But it will play in a category that's seen less innovation than some: wheat. Gambrinus marketing chief Gregor Mina explained the proposition. "We have been … Continue reading "Shiner Thinks Next Big Better For You Space Could be Wheat"