Shiner Looks to Accelerate in ’19
Top-five craft brand and Spoetzl Brewery flagship, Shiner Bock, finished out the year down 3.5% in dollars in IRI's multi-outlet and convenience channels, to 12/30. That ain't bad for a top craft brand, though; it's better than more than half of the rest of the top 10 craft brands' showing for the year. Plus, Bock shows signs of acceleration, posting barely-positive trends in the most recent 4-week period.
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