Seasonals Hit Hard in Latest Four Weeks
The latest IRI is in. The fresh set of data, which stretches to April 22, shows overall craft dollars are up 4.2% YTD in the multi-outlet and convenience channel. That's a notch below the last round of numbers we reported from IRI. Indeed, it seems the segment had a rough go in the latest four weeks, as dollars were only up 0.7% over the frame.
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