BEERNET

Dear Client: Seattle-based Redhook Brewery has experienced a Renaissance this summer after more than 40 years on craft shelves thanks to its growing portfolio of Big Ballard IPA varieties. Washingtonians apparently stocked their fridges this summer with the brand suite, with the Big Ballard Family coming in as the no. 5 craft brand in Washington, … Continue reading “The Summer of Big Ballard”

Dear Client: If anything nods to the inevitability of a legit cannabis market across the U.S., even where recreational marijuana is currently illegal, check out what a Texas craft brewer is doing with a nascent cannabis producer in the state.  Houston craft brewer 8th Wonder Brewery & Distillery is opening a brick-and-mortar dispensary and lounge … Continue reading “8th Wonder Brewery and Bayou City Hemp Co. to Open 8th Wonder Cannabis in Houston”

Dear Client: Craft brewers in Iowa have come out on top this summer as a slate of new alcohol laws signed by Gov. Kim Reynolds June 7 begins to take effect on a rolling basis.  The omnibus bill package, SF 2374, made several changes to how brewers can sell beer direct-to-consumers, changing up distribution laws … Continue reading “Craft Brewers Win with Iowa Alc Law Changes”

Dear Client: Off-premise craft reads remain bleak in the latest batch of IRI scans ending September 4. The segment, which is down 3.6% in dollars for the latest four weeks and down 6.2% YTD in IRI’s multi-outlet and convenience channel, continues to see just a handful of styles, brands and brewers growing dollars. ONLY TWO … Continue reading “Growth Still Scarce for Craft in Latest Scans”

Dear Client: CBD received word that Sierra Nevada had terminated a few of its California distributors this week, as the California craft brewer looks to further consolidate its business with Reyes in the state. And now Sierra Nevada has confirmed such rumblings.  The terminated wholesalers include: Markstein Sales Company in East BayBottomley Distributing in MilpitasAnd … Continue reading “Sierra Making More Moves to Reyes in California”

Dear Client: While overall seltzer is slowing, Mighty Swell keeps on growing. The independent Austin-based hard seltzer company is on track to wrap up an impressive Q3 (up around 70%) and end the year with about 50%-60% growth, chief Jeana Harrington told CBD earlier this week. With that growth, the company is slated to bring … Continue reading “Mighty Swell Continues to Buck Seltzer Trends and Norms”

Dear Client: Athens, Georgia-based Creature Comforts is only eight years old, but the brewer is a top 50 craft producer, having done a bit more than 60,000 barrels last year.  But 2022 will be a significant year for them. They’re cycling tough comps, but still plan to grow. They’ve finally added a variety pack, a … Continue reading “Creature Comforts to Lap Big Year with Growth, and Open an LA Outpost”

Dear Client: NielsenIQ put non-alc beer, wine and spirits in the spotlight for a recent deep dive, detailing the growth and size of the category, as well as the channels, brands and demographics behind the buzzing space. SIZING UP NON-ALC. It is indeed a category on the rise, with sales up 20.6% in the latest … Continue reading “Sizing Up and Breaking Down the Non-Alc Category”

Dear Client: Scout Distribution is on the move this month. The craft beverage wholesaler — which announced last week that it will team up with massive Pacific Northwest wholesaler, Columbia Distributing, to hit Idaho in a joint venture – has followed that up with another big announcement this week: a deal to take over Classic … Continue reading “Scout Taking Over Classic’s Bev Alc Biz in Los Angeles”

Dear Client: Craft is lagging behind its peers off-premise not only in shelf space, but also in in-store promos, too. SKUs and distribution are slipping too.  Those were some of the top takeaways this week in a virtual Brewers Association “collab hour” where industry consultants Brian “BK” Krueger and Dave Willams, of Bump Williams Consulting, … Continue reading “Craft Distribution, Shelf Space, Even SKUs Slippin”

Dear Client: The TRU Colors experiment is coming to an end. The social impact company/brewery out of Wilmington, North Carolina — which hired active gang members in an effort to curb violence through economic opportunity, and snagged an equity investment from Molson Coors last year – will cease operations tomorrow, per a lengthy statement from … Continue reading “Molson Coors-Backed TRU Colors to Cease Operations”

Dear Client: Texas-based and Anheuser-Busch-owned craft brewer, Karbach Brewing, is diving deeper into beyond beer with a new malt-based “cocktail” line. The line debuted last month in two tequila-inspired offerings with the Margarita and Paloma. Both clock in at 9% ABV and are said to be “infused with 100% Blue Agave” and “flowing with fresh … Continue reading “Karbach Rolls New Tequila-Inspired Cocktails”

Dear Client: RTDs have once again topped hard seltzer sales on Drizly over a major summer holiday. Recall, RTDs surpassed hard seltzer sales for the first-time ever on Drizly over this year’s Memorial Day weekend, then proved that wasn’t a fluke over the Fourth of July weekend.  Now, there’s no doubt that this has indeed … Continue reading “RTDs Top Hard Seltzer Sales on Drizly over Labor Day”

Dear Client: Reyes’ Harbor Distributing and Crest Beverage announced today that they have brought on about 65,000 cases of the “the fastest-growing cider in the state,” Golden State Ciders, which they will distribute “in portions of Harbor’s and Crest’s respective Southern California territories.” “Our California teams are excited to bring on Golden State Cider,” Reyes … Continue reading “Reyes Links Up with Golden State Ciders in SoCal”

Dear Client: Athletic Brewing continues to level up.  The non-alc beer maker, which has already shared some huge news over the past few months — like hitting 1,000-plus Buffalo Wild Wings locations this summer, adding 5,000 new off-premise retail placements this fall and filling out its 50-state footprint in the back half of 2022 too … Continue reading “Athletic Flexing Marketing Muscle with “World Class” Athletes”