Schilling Doesn’t Want First NA Play to be “Juice”
Dear Client: “What is non-alcoholic cider? It’s called juice, right?” Schilling Cider CEO and co-founder Colin Schilling joked, directly addressing the elephant in the room about what it means for Schilling to debut its first non-alcoholic play, a cherry cider dubbed Excelsior Ground Control 0.0% – Cherry. DEBUTING NON-ALC VARIANT OF EXCELSIOR BRAND FAM. Ground … Continue reading “Schilling Doesn’t Want First NA Play to be “Juice””