Dear Client:  If you’re a fan of hard seltzer, then you’ve inevitably bought a variety pack (which is like 70% of the category), and have likely built a cache of flavors you don’t care for in your pantry that came in a variety pack.  But at a certain point, consumers buying variety packs have to … Continue reading “Behold the “Dream Pack,” A Fully Customizable 12-Pack of Truly Seltzer”

Dear Client:  There’s something about Miller High Life that fascinates craft brewers.  The brand is about to team up with Evil Genius for a collaboration brew, dubbed Brunch So Hard IPA, marking its third collaboration with a craft brewer since 2016. Not sure any other macro brand has done one over the past several years, … Continue reading “Evil Genius the Latest Craft Brewer to Collaborate with Miller High Life”

Dear Client:  Santa Barbara, California’s Figueroa Mountain Brewing announced this week that the company has filed for Chapter 11 bankruptcy as a result of “double-digit” COVID-era losses and shifts to off-premise, reports Pacific Coast Business Times. With the filing, the brewer plans to restructure debts and bring on a new financial partner. The brewer hopes … Continue reading “Figueroa Mountain Filing for Bankruptcy, But Plans to Grow”

Dear Client:  NBWA chief economist Lester Jones and Fintech’s director of distributor accounts (East) Jim Kallies grokked seasonal trends during the NBWA Convention’s virtual sessions this week. No giant surprise: Without the variety and craft-centric on-premise channel, they seem to be weaker than 2019 trends, in Fintech data (which covers retailer purchase data across on … Continue reading “What is COVID Doing to Seasonals Trends?”

Dear Client:  2020 has shaped up to be another strong year for A-B’s Brewers Collective, despite the pandemic’s impacts. “Mika” Michaelis, president of Brewers Collective, shared during A-B’s EAM (Equity Agreement Managers) meeting last week, that the craft collective has “strengthened” its “position as number one craft supplier in the U.S.” in 2020, as the … Continue reading “Brewers Collective Betting Big on Space Dust, Mango Cart and Big Wave in 2021”

Dear Client:  The last time we heard about Belching Beaver, more than five years ago, it was a quirky little California craft brand in Reyes houses.  Fast forward, and it’s an almost 40,000-barrel brand, with distribution across the West Coast, Nebraska, Minnesota and Wisconsin. Now, Texas will be the brewer’s 13th state of distribution.  Today … Continue reading “Big Cali Craft Brand, Belching Beaver, Hitting Texas with Ambiente”

Dear Client:  A good portion of craft’s volume (about ⅓) and growth comes from IPA. And the current sub-style darling, hazy IPA, is about 7% of craft off-premise dollars now (per Nielsen), up from just about nothing a short three or four years ago. Of course, Sierra Nevada’s Hazy Little Thing is the leader in … Continue reading “Dogfish Head to Release “Hazy-O” Hazy IPA Brewed With Oat Milk”

Dear Client:  Today, Anheuser-Busch and Craft Brew Alliance are announcing the closing of their expanded partnership agreement first announced last November. If you think that took a long time, recall that it was potentially in the works since their 2016 enhanced commercial agreement, which outlined the rules for A-B to turn its longtime 32% stake … Continue reading “CBA Joins A-B’s Brewers Collective – Including Andy and Christine”

Dear Client:  Despite the calamity of this year, BrewDog projects that the U.S. arm of the company will reach $30.5 million in sales, topping last year’s by almost 13%, reports Columbus Business First.  While the growth isn’t anywhere near what it was in normal times (between 2018 and 2019, BrewDog USA grew by 50%), being … Continue reading “BrewDog USA Sales are Up, Despite COVID’s Impact”

Dear Client:  After months of turmoil brought on by COVID-19 and wildfires spreading across the west coast, Oregon brewers are facing another obstacle: a major tax increase on beer and cider.  Early this month, the Oregon Health Authority (OHA) proposed a tax increase on beer, wine and cider to generate revenue for behavioral health programs. … Continue reading “Proposed Tax Increase “A Disaster for Oregon Craft Beer,” Say Brewers”

Dear Client:  Octopi Brewing is looking to become a behemoth in the beverage co-packing space. The five-year-old company out of Waunakee, Wisconsin, which just wrapped up an $11 million expansion less than a year ago, is now eyeing a $68 million expansion, per Waunakee Tribune. The report stated that Octopi owner and founder Isaac Showaki … Continue reading “Co-Packer Octopi Brewing Eyeing $68 Million Expansion Project”

Dear Client:  Today during the Brewers Association’s Collab Hour, Nielsen CGA’s Matt Cromptom, Client Solutions Director, and Matt Drummond, Client Solutions Manager, talked a little about the state of craft beer in the on-premise and what consumer sentiment is looking like. Matt Crompton opened the presentation discussing sales data, which has largely plateaued for the … Continue reading “Craft Drinkers Over-Indexing in the On-Premise”

Dear Client:  With beer flying off the shelves in the off-premise for much of this year, there really hasn’t been a need for brewers to mess with pricing, but is that holding true as we head into the last quarter of 2020? Only four of the top 30 craft brands had a drop of 50 … Continue reading “Anybody Out There Dropping Price?”

Dear Client:  Last July, Kirin/Lion-owned Australian craft brewer, Little Creatures, moved into a 6,300-square foot microbrewery and restaurant space at One Mission Bay, adjacent to where the San Francisco Giants play ball (Oracle Park) and the new home of the Golden State Warriors (Chase Center). It was Little Creatures’ most visible splash in the U.S. … Continue reading “New Belgium Opening “First Streetside Brewery and Restaurant” in San Fran’s Mission Bay”

Dear Client:  Nine months into 2020, craft continues to be one of the fastest-growing segments in beer. The segment is growing dollars by 14.1% YTD through September 6 in IRI’s multi-outlet and convenience channel.  The only segments with a higher dollar percent change YTD are FMBs, up 78%; domestic super premiums, up 20.2%; and non-alc, … Continue reading “Double-Digit Growth Continues for Craft in Latest Scans”