Dear Client: In an effort to introduce limited self-distribution for brewers operating in Virginia, the Virginia Craft Brewers Guild has announced its intent to develop the Virginia Beer Distribution Company. The setup of such a company is modeled after Virginia’s wine industry, who successfully lobbied to create the Virginia Wine Distribution Co. (VWDC) in 2007, … Continue reading “VA Craft Brewers Take Page Out of Wine’s Playbook in Push for Self-Distribution”

Dear Client: Two Hearted, Bell’s hearty 7% “American IPA” flagship branded with an iconic trout on the bottle, turns 25 years old this month.  But year to date, it appears that IRI trends haven’t been terribly kind to the OG brew: The brand, which ranks as the 12th largest craft offering in IRI multi-outlet and … Continue reading “Two Hearted Swimming Upstream, While Oberon is “Just a Monster””

Dear Client: Blake’s Hard Cider Co., which bills itself as “the Midwest’s largest craft cidery,” has announced a deal to put a production facility in Wolcott, New York. The location is key, as the new spot is “connected to Cahoon Farms, an 800-acre orchard and processing plant,” and Blake’s “will purchase their apples and raw … Continue reading “Blake’s Hard Cider Bringing on a Production Facility in New York Later this Year”

Dear Client: With Rhinegeist’s big announcement last week to begin testing Texas with Houston’s Silver Eagle Distributors, we figured it was an apt time to catch up with the large Cincinnati-based craft brewer. UP 7.1% AT THE HALF. Rhinegeist – which finished last year with depletions up 6.2%, passing the 100,000-barrel mark – is on … Continue reading “Rhinegeist Talks Mid-Year Trends, RGBevs and Testing Texas”

Dear Client: Ready-to-drink players are always looking for the next white space, and two Wharton grads with industry ties think they’ve found it.  In 2019, Chris Allen (whose dad is a sales exec at New Jersey distributor Ritchie & Page) and Vicente Surraco (who interned at A-B’s ZX Ventures program) founded Osena. It’s one of … Continue reading “Osena Spiked Coconut Water: Coming to a TV or Cooler Near You”

Dear Client: Southern California’s Coronado Brewing is looking mighty healthy at the half. Indeed, after a modest year of growth last year (+2% to a little under 35,000 barrels, per New Brewer stats); the brewer looks to be cooking this year. DEPLETIONS UP 14.5%. Coronado put out a mid-year update, sharing how its shipments are … Continue reading “Coronado is Cooking in 2022”

Dear Client: Where’s Ashton Kutcher when you need him?  While the “Punk’d” star may not be behind Voodoo Ranger’s “proposed” Napa Valley beer theme park, the PR stunt could have been dreamt up by the most notorious tricksters.  Now, New Belgium wants to put its summer prank to bed, confirming in an Instagram video the … Continue reading “Voodoo Ranger Confirms Napa Valley Beer Theme Park Just a Stunt”

Dear Client: We’ve got the tea on the latest legal fight in the RTD arena. This time, a New Jersey craft brewer claims he held a meeting with Cape May to discuss co-packing options for a hard tea he had in the works, called “Shore Tea,” only to see Cape May launch a hard tea … Continue reading “Skirmish at the Shore: Craft Brewer Claims Cape May Ran With his “Shore Tea” Idea for Wawa Partnership”

Dear Client: Harpoon Brewing has introduced a new digital campaign for the second biggest brand in its portfolio, Rec. League, called Little Victories.  The campaign for the low ABV (4%) and low-cal (120) pale ale, as one could surmise, celebrates the simple victories in life, like getting the golf ball in the hole no matter … Continue reading “Harpoon Hooks Up with Liberty Mutual’s In-House Agency for New Campaign”

Dear Client: Building on Boston Beer’s partnership with Beam Suntory, first announced around this time last year, the companies are now bringing a Sweet Tea Whiskey to market, leveraging top FMB brand Twisted Tea.  Recall, the partnership with Beam, which has wrought such products as Truly Flavored Vodka in a bottle and the malt-based Sauza … Continue reading “Here Comes Twisted Tea Sweet Tea Whiskey”

Dear Client: Last week, Night Shift announced that its inability to secure CO2 would force the Massachusetts-based brewer to further contract out its production to Jack’s Abby and Isle Brewers Guild. But this issue isn’t exclusive to Night Shift. Multiple brewers told the Boston Globe this week that they too are running low on the … Continue reading “Night Shift Not Alone in CO2 Shortage”

Dear Client: If you caught part one of our mid-year review with New Belgium chief Steve Fechheimer yesterday, you caught one theme: the brewer’s robust growth, on a big base.  And a broad base, too.  Steve says they are growing in “effectively all the states.” “And we’re growing with all of our major distributors,” he … Continue reading “New Belgium’s Next Big Drivers”

Dear Client: In a world where craft is seeing mid-high single-digit declines, New Belgium is growing double digits on a very sizable base.  Indeed, in IRI, the company is a top 20 brand family in overall beer, up 18%, at almost a full share point in category dollars YTD (in multi-outlet and c-stores to July … Continue reading “A Deep Dive into Voodoo Ranger’s Incredible Gains”

Dear Client: Back in early 2020, pioneering craft brewer, Carol Stoudt, announced plans to retire and close the historic Pennsylvania-based brewer she founded more than 30 years ago, Stoudts Brewing Company. At the time, Carol said Stoudts was “not moving enough volume to justify the expense of keeping the brewery open,” but she would be … Continue reading “Evil Genius Bringing Back Stoudts”

Dear Client: Today, Maui Brewing Co. announces definitively that it intends to acquire California-based Modern Times, expected to close by “late October” of this year.  CBD readers will recall that Maui’s interest in Modern Times stems strongly from the former’s need for capacity on the mainland, as it is growing double digits (shipments were up … Continue reading “Ok, Yes, Really, Maui is Buying Modern Times”