Dear Client: Boulevard Brewing believes it has something special brewing with its hard seltzer play, Quirk, and judging by the early results, it’s hard to disagree. The brand, which launched in June of last year, is quickly climbing up the ranks locally, regionally, and even nationally (despite not having national availability). Check it out: In … Continue reading “Boulevard’s Quirk Aims to be a Top Ten Seltzer”

Dear Client: Next month marks the end of the 34-year-old Portland Brewing Co. FIFCO USA, which owns the pioneering brewing company, announced right before the weekend hit that it would permanently close the Portland Brewing Co., effective February 5. The announcement signals the end of Portland Brewing Co. production, but FIFCO USA’s Pyramid Brewing brands … Continue reading “FIFCO USA to Permanently Close Portland Brewing Co.”

Dear Client: Craft Business Daily readers may recall the big news that former Lagunitas CEO Maria Stipp, who spent the past five years wringing growth out of the largest IPA in craft, landed the top post at another top California craft brewer, Stone Brewing Co., last fall.  We got Maria on the phone this week … Continue reading “New Stone Chief: Beer Drinkers Are “Just Looking for Interesting Beverages””

Dear Client: Bump Williams shared a craft year in review for 2020, and it has lots you need to know. Some highlights: CRAFT NOW THE NO. 3 BEER SEGMENT IN DOLLAR SALES. Craft had a great 2020 in the off-premise, up 13.5% in dollars, reaching 12.5% share of total beer, “while also squeaking past Below … Continue reading “2020 Craft Results: A Cheat Sheet”

Dear Client: It’s been a long road, but franchise reform is now a signature away from finally, finally happening in Massachusetts. You’ll recall that after decades of haggling, mostly on where to put the brewer barrelage cap for leaving a distributor, Massachusetts’ brewers and distributors finally reached some middle ground on the dispute in July … Continue reading “Massachusetts’ Franchise Reform Finally Makes it to the Finish Line”

Dear Client: CBD has been on relative pause for the last couple of weeks. Of course, that didn’t stop the news from flowing. Here are a couple of things you might have missed over the break, including excise tax relief made permanent, big marketing moves for a top craft producer, and more. Happy New Year.  … Continue reading “Some Tidbits from the Holiday Break”

Dear Client: Family businesses can be tough, particularly when the patriarch has 8 children. The Sheehan Family Cos. is one of the largest — if not the largest — craft beer distributorships in the country, with 19 distributorships from Boston to San Diego, many of them statewide (plus A-B in parts of Mass and NY) … Continue reading “Inside the Public Sheehan Family Feud”

Dear Client:  We caught some Zoom time with New Belgium CEO Steve Fechheimer before the turn of the year to ask two burning questions: One, how on earth will they continue to throw fuel on the fire of Voodoo Ranger, which has grown double and triple digits for years now, already at more than 500,000 … Continue reading “How New Belgium Will Continue to Grow Voodoo Ranger in ’21”

Dear Client:  With colder weather creeping in, and another round of on-premise shutdowns taking place in spots around the country in November, one might have thought that off-premise beer sales would increase over the month. But that simply was not the case.  All beer segments trailed their YTD trends in the latest IRI multi-outlet and … Continue reading “A Slowvember for Craft”

Dear Client:  Dry January is just around the corner, and Brooklyn Brewery is making the commitment a wee bit easier for those daring enough to partake. Yep, as promised, the brewer officially announced today that it is beefing up its relatively new non-alc line, Special Effects, with the addition of Special Effects IPA. The new … Continue reading “Brooklyn Brewery Beefs Up Non-Alc Lineup with Special Effects IPA”

Dear Client:  Last week, the Brewers Association and Beer Institute gathered representatives from breweries across the country to discuss the impact the Craft Beverage Modernization and Tax Reform Act (CMBTRA) has had for their businesses over the past few years and the importance of extending the tax plan in the midst of a global pandemic. … Continue reading “CBMTRA Crucial for Craft Following COVID”

Part II of Brewers Association chief economist Bart Watson’s presentation focuses on two popular topics: E-commerce, and regulatory trends.  Obviously, e-commerce bev alc sales accelerated during COVID. So did loosening bev alc regulations, as on-premise shutdowns drove temporary rules allowing direct to consumer sales in many parts of the nation. But Bart believes that e-commerce … Continue reading “Bart Groks Hot Topics: E-commerce and Regulation”

Dear Client:  It’s been quite a week for the webinar docket.  Today, Brewers Association chief economist Bart Watson ran down the craft trends for 2020, and offered some predictions for the new year. What did we find most salient? Read on.  Q3 GROWTH TRENDS BETTER THAN MIDYEAR, BUT SMALLEST BREWERS FARED THE WORST. The BA … Continue reading “Bart Watson Sums Craft’s “Tumultuous” 2020, Predicts 2021″

Dear Client:  Yesterday the Brewers Association hosted a virtual “Town Hall” for members, to outline their priorities (tax relief extensions and COVID relief inclusions) for the waning days of 2020, as well as top priorities for 2021 (diversity, new marketing efforts and more). We bring you the highlights. CEO Bob Pease opened the session touting … Continue reading “Brewers Association Spills its Playbook: Tax Relief, DTC, Marketing and More”

   Dear Client:  Austin, Texas-based seltzer brand Mighty Swell has been doing mighty swell (ehh?) over the past few months. The company celebrated its twelve-millionth can sold (i.e. half a million cases) this summer and reported 100%+ year-over-year growth between 2019 and 2020. The company has even launched a partnership with this year’s Superbowl host, … Continue reading “How a Growing Seltzer Brand Pivoted from Sparkling Cocktail Beginnings”