Virtue Cider founder Greg Hall has a very specific view of the cider world, even before officially hitting the market. His father, of course, founded the esteemed Goose Island craft brewery that was acquired by the largest beer company last year, and now A-B also happens to be on the precipice of the cider barrel with Michelob Ultra Light Cider…

We bet you’re sick of hearing about cans. Get ready to be sicker: Dollar sales of total craft cans have doubled as of the end of last year compared to the 52 weeks the year prior. Dollar sales to Dec. 25 were up 99% for the package, per SymphonyIRI, to the tune of $11.5 million dollars…

We’re almost a week out from our summit in sunny San Diego, which includes a killer panel with some iconic craft brewers: Ninkasi’s Jamie Floyd, Bell’s Larry Bell, and Stone’s Greg Koch…

Another brewery whose national reputation way outpaces its footprint: Sun King Brewing. Last week, Jimmy Fallon concluded his Super Bowl edition with a keg stand on one of their precious metal receptacles…

How’s this for a new norm: Circle K calling on a less-than-10,000-barrel brewery. Even Walmart and Costco have made accommodations for the craft brewery that put the segment on the map for Florida, Cigar City…

When is a gimmick better than a gimmick? When it has guts. Coors can have its cold activated bottle; now craft has Left Hand’s Milk Stout Nitro, a package that capitalizes on the ritual of the pour and promises nitro draft in a bottle…

Greg Owsley, after 15 years at the command post of New Belgium’s branding operations, is taking the theory used to build the No. 3 craft brewery and applying it to other consumer segments. His resulting solo enterprise, The Storied Brand, is not quite a year old…

Not just a few have asked us this year: Do you think craft will sustain its growth? While crystal balls are above our pay grade, we point to the many undeveloped markets with tremendous upside…

MillerCoors’ Tenth and Blake craft and import division has just announced the purchase of Crispin Cider, “giving it a significant presence in the beer industry’s fastest-growing category,”…

Maybe it’s because Super Bowl is a domestics-oriented holiday, built for day-long drinking. Maybe it’s because craft is strong in price but not voluminous enough to be a loss leader in most retail outlets. Either way, craft specials at supers got more play over Labor Day…

We know that The Super Bowl is a top holiday for beer, but what about craft? With all the display activity we’ve gained at key holidays, and on-premise opportunities to differentiate during the unofficial holiday of Bud Light, we expect good numbers. Those will come out in a few weeks…

Everyone in the beer industry has qualified sentences thus: “when the on-premise comes back.” Well. The National Restaurant Association today released its 50-page 2012 forecast for the industry…

A majority of American beer drinkers now drinks craft beer at least occasionally. That’s not a super-new phenomenon: The majority threshold was actually crossed in 2010. This per internal research done by the Boston Beer team…

It was bound to happen: The newest full-time addition to the Shock Top family is Shock Top Wheat IPA, a “unique hybrid style that brings the refreshment and smoothness of a wheat beer and marries it with the crisp, hoppy bitterness of an India Pale Ale,” says a statement from A-B released today…

If you throw out industry definitions, NAB is the fifth largest craft supplier in the U.S., NAB’s VP sales James Pendegraft said at yesterday’s yearly meeting. As an organization, however, they’re only 1.4 share…