BEERNET

SymphonyIRI-defined craft has increased to 11 share in supers YTD ending July 8, while BA-defined craft surpassed 9 share in the channel (where BA-defined craft sales trends are also outpacing SIG’s for the fourth straight year).

They expect to reach capacity in their Downingtown brewery some time this year, at just over 100,000 barrels. “Once everything is up-and-running in Parkesburg, that facility will be a 225,000 barrel brewery, taking our total capacity to approximately 325,000 barrels,” Karen Noonan told CBD.

Initial counts include the Colorado based-brewer having blown through 5,000 CEs in their first 5 days in the market, with 350 initial accounts and 70 events across an 8-county area…

A-B announced to distributors Friday the national rollout of Goose Island top brands in draft-only format at the end of November…

Laughing Dog’s Fred Colby sums it up: When you think of “beer” and “Idaho,” some come up blank…

Packages will go to all 15 markets, and Alan says they’re “always looking to add territories” — and are actually adding some as we speak.

Deschutes is not teetering on a large-scale eastern expansion, founder Gary Fish told CBD. Still, we’d heard they might be exploring alignment with an East Coast brewery …

Sales chief Dave Guender told us after 420 Fest last April that they’d look at Orlando, Tampa and Virginia/DC in Q4, and Texas and Louisiana next year. The first part of that promise has come to fruition…

Aug. 10 marked the second anniversary of Tenth and Blake, and the company celebrated last week with a special edition of Brewers Unleashed at their digs in downtown Chicago…

For the latest 4 weeks in Symphony IRI data to August 5, craft is “only” up 9.3 in food/drug/convenience case sales (though +14.2 in dollars).

Deschutes national sales director Andrew Tysler on the strategy above the Northern border, and some stateside trends.

Asked what the continued growth in players could mean for cider shelf and tap handle share, Bret Williams said it will be challenging over the next 18 months, though increased focus from wholesalers and media attention has bought the cider category more space.

Ballast Point sales and marketing chief Earl Kight told CBD they’ll open a third brewery in San Diego by mid-2013…

Lagunitas’ approach finds that craft — at least in Northern California — is particularly underspaced.

“To provide some color: CBA has 11 sales divisions and 3 brand families for a total of 33 possible brand division combinations in analyzing business,” said ops chief Andy Thomas. “Over 75% of decliners came from just 4 of those 33.”