BEERNET

Diageo is scrambling to try to limit a social media backlash which has begun over an incident at the BII Scotland

The wholesaler track of last week’s Craft Brewers Conference saw record attendance. We hear some 325+ attendees hailed from the middle tier, a far cry from the roundtable discussions of 60 or so just a few years ago…

Part of the imminent colossal meltdown some are predicting for the segment relates to a lack of planning. That’s definitely hyperbole. Still, when the audience of Saturday’s Succession Planning session was asked how many had an exit strategy written into their business plan, exactly one raised their hand…

We promised more from super quotable Brooklyn Brewery chief Steve Hindy yesterday and his CBC keynote. Never one to shy away from controversy, he was in rare form yesterday, donning a dark hat that was a metaphor for the many that brewers must wear…

Boston Beer had some good news after a “disappointing” 4% rise in Q4 depletions: They kicked off 2012 with a 10% depletion hike in Q1, despite price increases.

Is there anybody not building a brewery in North Carolina? Oskar Blues is the latest brewer to build a new production brewery across the coast instead of going larger at home…

Heard of World of Beer? You will. The 5-year-old, craft-centric concept is coming to a town near you. Started by a couple of Pensacola guys, it’s now led by former Outback Steakhouse president Ben Novello…

Larry Bell told MLive yesterday that he’d consider a sale as early as fall if he can’t consolidate ownership of his Comstock, Michigan-based brewery. Ten individuals control the 11 share holdings not owned by the Bells, Larry told CBD.

Mark Hegedus has been with Goose Island over a month now. The recent Deschutes sales and marketing chief alum will help GI with priority No. 1: the brand strategy and messaging to reach customers across 20+ states…

It may have been long-coming from a market size standpoint. But craft has finally arrived in New York, especially in NYC. But it hasn’t all been smooth sailing of late…

Technomic’s recently released “Dinner & Late Night Consumer Trends” says that beer is the most-frequently ordered beverage among late-night patrons, followed by mixed drinks and wine. But which segment of the category has the stronghold?

Sales chief Dave Guender, an InBev alum, thus says they see 420 Fest as an extremely valid Key Performance Indicator. “The festival conveys perfectly our trueness to the brand and SweetWater’s culture,” he says. It’s one that seems to resonate even with the unexpected; communications chief Steve Farace says touch-screen surveys done after the event’s 5K a few years ago painted a somewhat surprising composite of the 420 fest-goer. That turned out to be a 28-year-old active female with an appreciation for the arts. Indeed, artist tents line the grounds.

We know the convenience channel is underdeveloped for craft. Big local brands do well in certain chains, and the channel’s buyers will tell you that it is becoming more appealing from its heartier margins and more monied consumer. One memorable quote from an am/pm category manager: “Bubba is our customer,” according to Nancy Knott, who says 40% of her sales are singles, and also skews high in multipacks. “But we have seen our customer change with the recession.

Bob “Sully” Sullivan confirmed that they’re in the planning stages of a launch in the DC area around early June. “It would include the adjacent portion of Maryland and Baltimore, and the Northern Virginia area,” he told CBD of a DC launch.

Starbucks did a whopping $12 billion in revenue for their 2011 fiscal year, including some 10,787 U.S. locations. That’s a lot of stores on corners near craft beer drinkers, who by contrast funneled $9 billion into that segment last year. Meanwhile, the coffee retail giant has been slowly and quietly rolling out locations with beer and wine programs since October 2010…