Last week’s NBWA Convention panel on social media activation coined a catchy term for three tiers chasing digital gold. “SoLoMo” stands for the social, local and mobile components that emerging platforms expert Mark Silva says every beer marketing campaign should contain. He gave a laundry list of reasons, including this one: 16% of Google’s searches are now mobile and 1/3 of those are for local- based content, often from people looking for restaurants, bars and stores as well as inventory availability…

You go to the Boston speeches for the quotes. You want to know if Jim, Martin and Co. will take price (they have) and if their flagships are up (they are: “really strongly” with Oktoberfest and Boston Lager, and Brewmaster’s Series is up too says Jim; the third quarter is looking better than the first half)…

Is Walmart good for craft? It better be. Ex CEO Lee Scott took the stage to deliver NBWA’s endnote and let the audience know, among other things, that craft will have a bigger place in the $420 billion chain…

Dashing demographer Bob Schmidt and more served some sobering demos at the NBWA Sunday education session on changing household trends and high-end beer opportunities. The imperatives: We’ve got to start paying attention to Mexicans and female shoppers, whether you’re trying to get the latter to drink higher-end beer or influencing what to buy for their sons at home. Read on…

Should distributors pay for hot craft brands? Do craft suppliers want any part of brewer-owned branches? Consultant Bump Williams went straight to this and more at this morning’s NBWA Convention craft panel with with Ninkasi’s Nikos Ridge, Allagash’s Rob Tod, Boulevard’s Bob Sullivan and Dick Yuengling…

SymphonyIRI numbers are out for the latest 4 weeks to Oct. 2, and the story is price. Back up and bear with me: For the 4-week period ended August 7, craft’s average price per case was up $0.39 versus up $0.44 for the category. The next period ended September 4 saw a sad price bump of only $0.14 compared to the category’s $0.55…

How do you know when cider’s really arrived? SIG numbers certainly seem to say so. Yes, it’s on a small base, but cider’s growth is outpacing that of craft, and its progressive pricing power blows it away: three-channel data from the latest SIG numbers (4-week period ended Oct. 2, on a base of 128,000 cases) have cider’s price per case up $1.33. The “craft” cider segment, as some call it, has inevitably benefitted from craft’s promotion of innovative, artisanal beverages…

Alaskan is one of those craft breweries that everyone is after. Alaskan Smoked Porter has the winningest record at GABF, having secured 20 medals since 1988. Possibly because of this and their distinct terroir, hailing from the land of caribou and Sarah Palin, they are also among the most courted among the distributors of “The Lower 48…

What makes a Craft Beer Distributor of the Year, by NBWA/BA standards? The news release crowning MillerCoors house Powers Distributing Company (or more specifically, its 2004-formed specialty International Beverage Company) praised its social media prowess, attention to beer and food, and retail staff training and support featuring not one but two Certified Cicerones, the middle, hardcore level of Mr. Ray Daniels’ program…

File under things you don’t see everyday: A 53-ft delivery truck promising

The Street’s Jason Notte is covering craft again. This time he extols the (capitalistic, anyway) virtues of bigger-format bottles, especially the coveted 22 oz. bomber. It’s been a hot seller, according to SymphonyIRI data that cited craft single 22-ounce glass sales are up 34.4% for the first half of 2011 (over YA of course)…

CBD has obtained an employee-facing e-mail from Terrapin founder John Cochran announcing the brewery’s request that Tenth and Blake convert a portion of their loan to a minority stake in the Athens, Georgia-based company…

We’ve heard some industry members bemoan GABF as too “consumer facing” — somewhat odd, considering beer’s end user…

…You know, in a friendly way. Even though they only supply to Wisconsin, the 110,000-barrel brewer always creates a lot of national buzz, especially at GABF. Many brewers and beer geeks recounted rushing to the Midwestern brewer’s table before supplies started to run dry, as they always do early on in the fest…

Everyone needs to keep innovating. Especially the guys at the top, who have to fight hardest to stay there. To that end, a smattering of new brands landed at the GABF’s 30th anniversary, which sold out to 49,000 attendees (roughly the size of The University of Texas at Austin) in a record week…