Back to 2011 full year trends: You can probably roughly guess the top 15 craft brands based on dollars in total U.S. supers. More interesting are those in that list who also had the biggest jump in actual dollar sales last year. That would include Sierra Torpedo, which gained half a dollar share of craft; Sam Adams Variety Pack, which gained 0.1; New Belgium Ranger IPA, up 0.3 dollar share of craft; Kona Long Board Lager, which gained 0.2; and Shiner Bock, which despite being up almost $2 million in actual dollar sales change lost…

Craft was the biggest 2011 gainer of dollar shares in food, its most developed channel: Up 1.3 share points, it generated $118 mill more dollars. Super premium, led primarily on the strength of Blue Moon and Shock Top, also gained almost half a share point. Overall, the craft segment has doubled its share in this channel since 2005: At 5.4 share total dollars of beer sales to 10.8 at end of 2011.

Draft beer occasions are growing – from 42% in Q4 ’09 to 47% in Q2 ’11.

Crispin’s Joe Heron had the chance to characterize the growing American cider category after the much-festooned MillerCoors acquisition a few weeks ago…

The category is learning from craft. At last week’s Beer Summit, leaders from Heineken USA and A-B talked about what they’ve taken away from their smaller counterparts’ operations…

Less than 4% of drinkers only drink beer. That’s down almost a point from a year ago, per Andy Thomas’ presentation at the Beer Summit on “Striking a Chord with Consumers.” Notice he didn’t reference “beer drinkers” in the title. For as we relayed yesterday, only 8% of beer drinkers are exclusive to beer. Andy’s sobering message for those lamenting wine and spirits’ grab: Stop complaining that the other team is beating you. What’s really at work is …

The big news for Boston’s Q4: Depletions were up only 4% for the last quarter and 7% for the full year. “I think it’s fair to say … we have struggled to maintain our share of tap handles and share of new shelf space just being the number one player and having a strong position from which to compete from,” said Martin Roper, who also admitted Twisted Tea was growing faster than beer.

“We have a whole lot of women drinking IPA in Oregon that didn’t like bitter things in the past,” said Jamie. “Things are so amazing in Oregon that you can go into a store and see a bunch of sorority girls drinking a Belgian beer. This is a sour Belgian beer. And they’re not with their boyfriends, and they’re doing what they want. … I think it’s hard to pull off that kind of marketing. You have to be yourself.”

Harry was more bullish on craft growth than your editor has ever heard before. “Craft will be 15 share in 10 years … that may even be conservative. It’s gaining a half to full share point in each year,” he says, and that could accelerate. For, contrary to popular belief, “it’s easier to gain market share the bigger you are.”

“If some brewers or wholesalers believe that the current structure does not create a barrier at 60,000 barrels then why, after almost 30 years of craft brewing are there only 43 brewers over 60,000 barrels?” asks Dan Kopman. He went on to point out that that the industry is partly shaped by the tax structure: When the tax on brewers went from $9 to $18 in the 1990s, A-B and MillerCoors were forced to not only to raise prices but also get more efficient by expanding breweries.

Virtue Cider founder Greg Hall has a very specific view of the cider world, even before officially hitting the market. His father, of course, founded the esteemed Goose Island craft brewery that was acquired by the largest beer company last year, and now A-B also happens to be on the precipice of the cider barrel with Michelob Ultra Light Cider…

We bet you’re sick of hearing about cans. Get ready to be sicker: Dollar sales of total craft cans have doubled as of the end of last year compared to the 52 weeks the year prior. Dollar sales to Dec. 25 were up 99% for the package, per SymphonyIRI, to the tune of $11.5 million dollars…

We’re almost a week out from our summit in sunny San Diego, which includes a killer panel with some iconic craft brewers: Ninkasi’s Jamie Floyd, Bell’s Larry Bell, and Stone’s Greg Koch…

Another brewery whose national reputation way outpaces its footprint: Sun King Brewing. Last week, Jimmy Fallon concluded his Super Bowl edition with a keg stand on one of their precious metal receptacles…

How’s this for a new norm: Circle K calling on a less-than-10,000-barrel brewery. Even Walmart and Costco have made accommodations for the craft brewery that put the segment on the map for Florida, Cigar City…