The big news for Boston’s Q4: Depletions were up only 4% for the last quarter and 7% for the full year. “I think it’s fair to say … we have struggled to maintain our share of tap handles and share of new shelf space just being the number one player and having a strong position from which to compete from,” said Martin Roper, who also admitted Twisted Tea was growing faster than beer.

“We have a whole lot of women drinking IPA in Oregon that didn’t like bitter things in the past,” said Jamie. “Things are so amazing in Oregon that you can go into a store and see a bunch of sorority girls drinking a Belgian beer. This is a sour Belgian beer. And they’re not with their boyfriends, and they’re doing what they want. … I think it’s hard to pull off that kind of marketing. You have to be yourself.”

Harry was more bullish on craft growth than your editor has ever heard before. “Craft will be 15 share in 10 years … that may even be conservative. It’s gaining a half to full share point in each year,” he says, and that could accelerate. For, contrary to popular belief, “it’s easier to gain market share the bigger you are.”

“If some brewers or wholesalers believe that the current structure does not create a barrier at 60,000 barrels then why, after almost 30 years of craft brewing are there only 43 brewers over 60,000 barrels?” asks Dan Kopman. He went on to point out that that the industry is partly shaped by the tax structure: When the tax on brewers went from $9 to $18 in the 1990s, A-B and MillerCoors were forced to not only to raise prices but also get more efficient by expanding breweries.

Virtue Cider founder Greg Hall has a very specific view of the cider world, even before officially hitting the market. His father, of course, founded the esteemed Goose Island craft brewery that was acquired by the largest beer company last year, and now A-B also happens to be on the precipice of the cider barrel with Michelob Ultra Light Cider…

We bet you’re sick of hearing about cans. Get ready to be sicker: Dollar sales of total craft cans have doubled as of the end of last year compared to the 52 weeks the year prior. Dollar sales to Dec. 25 were up 99% for the package, per SymphonyIRI, to the tune of $11.5 million dollars…

We’re almost a week out from our summit in sunny San Diego, which includes a killer panel with some iconic craft brewers: Ninkasi’s Jamie Floyd, Bell’s Larry Bell, and Stone’s Greg Koch…

Another brewery whose national reputation way outpaces its footprint: Sun King Brewing. Last week, Jimmy Fallon concluded his Super Bowl edition with a keg stand on one of their precious metal receptacles…

How’s this for a new norm: Circle K calling on a less-than-10,000-barrel brewery. Even Walmart and Costco have made accommodations for the craft brewery that put the segment on the map for Florida, Cigar City…

When is a gimmick better than a gimmick? When it has guts. Coors can have its cold activated bottle; now craft has Left Hand’s Milk Stout Nitro, a package that capitalizes on the ritual of the pour and promises nitro draft in a bottle…

Greg Owsley, after 15 years at the command post of New Belgium’s branding operations, is taking the theory used to build the No. 3 craft brewery and applying it to other consumer segments. His resulting solo enterprise, The Storied Brand, is not quite a year old…

Not just a few have asked us this year: Do you think craft will sustain its growth? While crystal balls are above our pay grade, we point to the many undeveloped markets with tremendous upside…

MillerCoors’ Tenth and Blake craft and import division has just announced the purchase of Crispin Cider, “giving it a significant presence in the beer industry’s fastest-growing category,”…

Maybe it’s because Super Bowl is a domestics-oriented holiday, built for day-long drinking. Maybe it’s because craft is strong in price but not voluminous enough to be a loss leader in most retail outlets. Either way, craft specials at supers got more play over Labor Day…

We know that The Super Bowl is a top holiday for beer, but what about craft? With all the display activity we’ve gained at key holidays, and on-premise opportunities to differentiate during the unofficial holiday of Bud Light, we expect good numbers. Those will come out in a few weeks…