On-Premise Intel: CraftWorks
The formation of CraftWorks last fall brought Rock Bottom, Gordon Biersch, and Old Chicago Grill under the same roof, simultaneously creating one of the largest beer-centric casual restaurant chains in the nation. The system has close to 200 units altogether; Rock Bottom and Gordon Biersch brew most of their beer in-house, while Old Chicago Grill is famed for having 110 worldwide beer brands. Each concept has new locations slated for this year. But what we're more interested in is the treasure trove of on-premise intel that must be behind this system. So we picked the brain of Stuart Melia, CraftWorks' vp of beverage, on this roughly 40%-60% (bev-food breakdown) chain. The highlights in his words:
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