On-Premise Chain Account Profile: Winking Lizard Some Stats May Surprise
It's a 28-year-old, 14 outlet chain of taverns in Ohio, but don't let its tight distribution fool you. Winking Lizard Tavern (WLT) is tied to be Dogfish Head's No. 1 on-premise chain account in the nation, and in the top 3 for Labatt Blue (WLT operations veep John Lane says the beer and his chain grew up together). It's the biggest chain customer, period, for local Great Lakes Brewing, and Merchant Du Vin's largest account for Orval in the states. There are some 900 employees in the WLT system. So far, there are no plans to break out of the area.