Ommegang’s Simon Thorpe on Key Luxury Brands

We feel like we've seen more Belgian pale ale styles in the marketplace; Simon agreed that it may stem from the need to differentiate in the ever-spawning IPA segment. "We were first out of the gate. There have been other people who have caught on to the difference between a BPA and IPA." Simon says retailers are now asking, "what's the difference between that and the 400 other IPAs -- and what's the pricing?"

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