NBB IN DC WITH MISH-MASH OF DISTRIBS
CBD has learned that New Belgium will hit the Washington DC area with a motley crew of distributors: Reyes Family are in for Northern Virginia and D.C. (Premium Beverage) and in 49 counties in Central and Southwestern Virginia (Blue Ridge Beverage Co.) according to a Truth Squadder. But they didn't only stay with MillerCoors houses, for A-B house M. Price Distributing confirmed that they'll bring the item in around Hampton, Newport News, and Williamsburg toward the end of August. We've heard whispers of independent houses too in the area, but no confirmations. There have gotta be some overlapping territories. An interesting strategy for sure that will be explained come official announcements. BBD broke news of NBB being Eastern Seaboard-bound in January...
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