More People Identify As Craft Drinkers — But Many Drinking Less
Dear Client: Today's Brewers Association "Collab Hour" on "Getting Inside the Mind of the Craft Consumer" again harnessed insights from their annual consumer survey conducted by Harris Poll (first executed in 2015). The highlights? More general population drinkers identify as craft drinkers, and some pre-existing craft drinkers are drinking more craft. But on the opposite … Continue reading "More People Identify As Craft Drinkers — But Many Drinking Less"