Moderation Goes Mainstream in Co-Branded HOP WTR/Pacifico Campaign
Dear Client: Leaning into consumers’ preferences for moderation, HOP WTR is partnering with large and growing Mexican import brand, Pacifico, on a co-branded marketing campaign across retailers (with a national rebate) and social media this fall. Recall, Pacifico's parent company in the U.S, Constellation, also owns a minority stake in HOP WTR – making this … Continue reading "Moderation Goes Mainstream in Co-Branded HOP WTR/Pacifico Campaign"
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