Making the Next Blue Moon?
Can a big company learn to act more like a small one? The formation of MillerCoors' Tenth and Blake venture about a year ago seemed to assume it could, with a proclaimed mission to innovate in the craft segment. And yet, no new Blue Moons have yet churned out of the spinoff company. To that end, your editor has even asserted that the big brewers might find it more efficient to acquire rather than innovate. Perhaps Tenth and Blake's latest will prove that wrong. (Of course, there's always acquisition and innovation, but I digress.) Tenth and Blake spokesman Tom Ryan and Tenth and Blake director of strategy Jeff White just let CBD in on what the
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