Latest IRI: Craft Decelerates in Dog Days of Summer
Craft has fallen just shy of double-digit growth in the latest IRI numbers to August 7. The segment's dollars are up 9.9% YTD in the largest channel, multi-outlet and convenience ("MULC"). The dip back below double-digit growth is partially owed to a tough run in these dog days of summer as we noted in today's BBD. Four-week trends see craft up a mere 5.8% in dollars and it's the same story in volumes, only up 2.2% for the four weeks compared to 6.2% YTD growth.