Dear Client: It’s taken a while for Lagunitas to pull the 12-oz. can lever on flagship brand, IPA, but they’re finally pulling it, and they’re marketing the move in a very Lagunitas way. The California brewer will promote the recent rollout of Lagunitas IPA in 12-packs of 12-oz. cans [see BBD 09-18-2019], by launching the … Continue reading "Lagunitas Spoofs HSN in “First Major Integrated Marketing Campaign”"
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