Lagunitas PILS Gaining

Lagunitas PILS is finally getting a chance to spread its wings thanks to the company's new capacity, and it's "finding its way in the world quite nicely," according to chief, Tony Magee. PILS' new 12-pack format has already surpassed Sierra's Nooner and Trumer Pils as the number one pilsner package in the Nor Cal food market, according to the latest four weeks in IRI stretching to May 17. The brand is now up to $90,000 in sales, with no comp, and has already reached 62 ACV. (The ACV is much lower outside of the scope of this IRI report region.)

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