Jim on the Lineup for 95% of Drinkers

We're in a "golden age of brewing and drinking here in the U.S.," a rambunctious Jim Koch told a room full of restaurant owner/operators at yesterday's IWSB show, right after pouring himself a cold one (declaring, "I told the NRA I'd do this speech; I didn't tell them I'd do it sober"). Our stellar-ness lies at the apex of quality beers "in more styles" and "with more innovation" than has "ever been available anywhere in the world." But the message was mixed: though Jim stressed the "long tail" of craft beer, wherein 100-plus brands make up less than 10% of total volume in a given market, he seemed to advocate to operators that the best way to manage the proliferation of brands was largely to ignore them until they earned their salt...

You are unauthorized to view this page.