Dear Client: Jim Koch kicked off a chat between himself, NBWA chief Craig Purser and Dogfish Head co-founder Sam Calagione (who of course has just merged with Boston Beer) with a move that was signature Jim. He chucked the obligatory "speaker" water off the back of his seat and cracked a Boston Lager. The talk, … Continue reading "Jim Koch Talks “Fourth Category,” Nixing Ad That Disses Light Beer"
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