IRI/BA Power Hour: Hot Brands, Packages to Watch at Midyear
In IRI's multi-outlet universe, YTD ended Aug 11, IRI-defined craft is up 15.3% in cases vs. YA, and 17.3% in dollars; in multi-outlet plus convenience, those numbers increase to 15.9% case and 18.4% dollar growth, with BA-defined craft up slightly higher.
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