IPA Still a Top Share Gainer Among Beer
Dear Client: Yes, premium beers and legacy brands that hadn't been growing in years are up in recent weeks' scan data. But as Brewers Association chief economist Bart Watson points out, their share trends among beer-- which is largely growing across the board -- can still be down. For example, "lager and light lager are … Continue reading "IPA Still a Top Share Gainer Among Beer"
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