Latest IRI: A Downward Growth Trend for Craft, But...
FILED MAY 26, 2016
In latest IRI, to May 15, we see an increasingly depressed growth curve for craft, similar to what we saw in recently reported Nielsen numbers. Four-week trends see craft up a mere 3% in volume, vs. up 6.5% YTD in multi-outlet and convenience (MULC), the widest channel set; for 52-weeks, it's up more than 9%. Of course dollar sales figures (what we'll reference mostly, unless otherwise indicated) are a couple points higher.