Here’s How Craft Summer Sales Have Fared Online

If you've been keeping up with the latest Nielsen scans then you know craft has had a pretty poor start to the summer selling season, and a tough July 4. As we reported in BBD last week, craft volumes were down 0.9% the two weeks ended July 8, a first for the segment during this holiday. (Craft grew 7.9% Fourth of July 2017, and 6.5% Fourth of July 2016.)

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