Sorry for the annoying title, but it speaks to some interesting style and flavor developments. Latest IRI to April 17 shows some interesting trends. The most top of mind for you editor involves the continued slowing growth of IPA. Sure, it's still gaining beaucoup dollar share, but not like it was. Particularly in supers: Here, for the latest 12 weeks, IPA is up 22.5% in dollars, and gained a little more than 3 dollar share of craft. That's quite impressive, but consider that 52-week numbers show 33% dollar growth and almost 4 dollar share of craft gained.